Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
Sunshine Coast lockdown has $45 million impact on tourism
Visit Sunshine Coast says that it is anticipating a $45 million hit to its visitor economy as a result of the recent south-east Queensland lockdown.
A survey of its members indicated that revenue for the week had already fallen by more than 80% for the majority of operators, and was falling further each day the lockdown continued.
As reported by Global Travel Media, members across the tourism spectrum - accommodation, attractions, tour operators, retail and hospitality - reported mass cancellations with many now shut until the lockdown is lifted.
Also of greater concern was feedback that many potential visitors had indicated they would not be re-booking their visit in the immediate future due to the ongoing uncertainty.
The most recent lockdown has also resulted in a number of conferences and events being postponed including The Planning Institute of Australia 2021 Queensland State conference, with 180 delegates, and the Unisport Games, which was due to bring 270 entrants and over 1,000 room nights to the Sunshine Coast.
An even bigger event that is vulnerable is the Sunshine Coast Marathon, scheduled for the weekend of 14th and 15th August, with when last held in 2019, it attracted 6,470 participants, and contributed some 14,400 room nights to the region, with this year’s event targeting 8,500 participants and now moved to 10th October.
Advising that said the latest lockdown had been devastating for already hard-hit operators in the region, Visit Sunshine Coast Chief Executive, Matt Stoeckel stated “earlier forecasts by accommodation operators had anticipated occupancy levels during August of between 70-80% based on having access to all key markets.
“That has completely evaporated and even if the lockdown ended as planned, it will be a struggle to recover, with many interstate markets and New Zealand still ruled out.
“Our members have been devastated by this latest crisis and more support is needed urgently to keep jobs and businesses going.”
Echoing the sentiments, SEALIFE Sunshine Coast General Manager, Quinn Clarke, said that not only were they losing 100% revenue, they still had 90% of costs to service.
Clarke told Global Travel Media “this is just heartbreaking for Sunshine Coast Tourism operators, as we are still recovering from earlier lockdowns and are now facing yet another setback.
“We are really hurting and there is no reason why the (Queensland) Government should not take a blanket approach and extend the holiday dollar initiative to the Sunshine Coast.”
“Consumer confidence has taken a terrible hit and we are more heavily reliant on our drive market from Brisbane and South East Queensland but we also need to look to invest in locals to support local.”
Andrew Bond, Chief Executive of Buderim Ginger, whose company operates the popular Sunshine Coast attraction, the Ginger Factory, agreed saying that all revenue had ceased, but costs remained high and some 50 casual staff have been impacted because of the lockdown.
Bond added “the constant open and close directives cause massive disruption and it is almost as costly to re-open as it is to shut the business.
“We had a massive immediate.
“We were able to donate the food to OzHarvest, but it remained a huge cost to the business.
“Each time this happens it has a flow-on effect and the impacts to consumer confidence are long-standing.”
John Alwyn-Jones, Special Correspondent, Global Travel Media
Click here to read the article at Global Travel Media
Images: The Sunshine Coast's Glasshouse Mountains (top) and SEALIFE Sunshine Coast (below).
24th June 2021 - Actvenure resort backers submit new plans to Sunshine Coast Council
22nd June 2021 - Sunshine Coast partnership aims to attract New Zealand tourists
11th June 2021 - SEA LIFE Sunshine Coast collaborates on community beach clean-ups
10th June 2021 - New Nambour park boosts Sunshine Coast green space
12th December 2019 - Sunshine Coast unveils million-dollar renewal project for the Big Pineapple
10th December 2019 - Mooloolaba Beach Holiday Park multi-million dollar revamp nears completion
1st October 2015 - SEA LIFE Mooloolaba gains Zoo and Aquarium Association accreditation
10th August 2012 - Improving recycling at The Ginger Factory
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