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Sunshine Coast leads Queensland’s tourism growth in 2016
The Sunshine Coast recorded its highest ever domestic visitor numbers, attracting 3,394,000 arrivals in 2016, a rise of 15.2% compared to 2015. It broke the previous record for domestic visitors, which was set in 2005.
The results, revealed by Tourism Research Australia in their quarterly National Visitor Survey (NVS), show that the Sunshine Coast’s growth rate was also the highest for any Queensland region in 2016, far exceeding the national Australian domestic growth figure of 4.2%, and the Queensland State average of 3.4%.
The year also saw expenditure by domestic visitors to the Sunshine Coast growing to $2.12 billion in 2016, up 16% on 2015.
The record result was built on the highest-ever number of holiday visitors to the Sunshine Coast - up 15.4% to 1,944,000.
Interstate visitors grew by 30.7%, with Melbourne producing 32.9% growth rate and Sydney 25.5%.
Intrastate travel was up by 10.8% to 2.5 million, including 18.1% growth from Brisbane residents.
Business travel to the Sunshine Coast grew 8.1%, reflecting a strong business events performance as well as infrastructure development including the Sunshine Coast University Hospital, which has just opened.
Visit Sunshine Coast Chief Executive Simon Latchford, said that breaking so many records was a massive tribute to the efforts of the region’s tourism organisations, operators and the pro-active tourism policies of the Sunshine Coast Council, which last year initiated the massive upgrade to Sunshine Coast Airport.
Latchford stated “could there be any better birthday present to celebrate the Sunshine Coast’s 50th anniversary?
“Results like this only come about through co-ordinated and visionary actions across the region.
“We have Sunshine Coast Airport consistently recording Australia’s highest airport growth figures, we have a remarkably rich and diverse events program, there are new attractions and accommodation being announced every month, we have a vibrant food sector, and we are constantly improving the way we market the Sunshine Coast to the rest of Australia and the world.
“Even better news is that with the 50th anniversary of the naming of the Sunshine Coast being celebrated in August, there will be even more reasons for tourists to visit the region and maintain the growth. Sunshine Coast Council has announced a range of exciting events covering food, art, culture, heritage and sport that will highlight the diversity of attractions that the region offers.
“This is a great set of numbers and I’d like to thank everyone on the Sunshine Coast for being such great advocates and supporters of the tourism industry.
“Delivering a record $2.12 billion to the local economy speaks for itself, and we are confident that the industry will continue to grow income and jobs across the region for decades to come.”
Images: The Sunshine Coast's Glasshouse Mountains (top) and a cruise ship off Mooloolaba (below).
15th March 2017 - ASIAN MARKETS DRIVE SURGE IN AUSTRALIA’S INTERNATIONAL VISITOR ARRIVALS
15th February 2017 - SUNSHINE COAST ACTIVE RECREATION ATTRACTION GETS PLANNING APPROVAL
16th January 2017 - PERCEPTION OF SAFETY AND SECURITY BOOST AUSTRALIA’S INTERNATIONAL TOURISM GROWTH
21st December 2016 - NEW FIGURES SHOW AUSTRALIANS CHOOSING DOMESTIC HOLIDAYS
8th December 2016 - AUSTRALIA’S TOURISM EXPORT GROWTH CONTINUES AS MARKETS SHIFT
22nd November 2016 - 50 YEARS OF TOURISM INTELLIGENCE
7th November 2016 - EVENTS GENERATE $100 MILLION FOR THE SUNSHINE COAST
1st July 2015 - SUNSHINE COAST SEES 9.2% INCREASE IN DOMESTIC VISITORS
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