Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Strong Tourism Forecast with upwardly revised growth forecasts
Australian tourism is recording all round success, with the latest forecasts showing the industry is well on track with an upward revision on previous forecasts and inbound visitation leading growth.
The latest Tourism Research Australia (TRA) Tourism Forecasts 2016 reveal that Australia is in the box seat to take advantage of growth in emerging economies including China, India, Indonesia and Malaysia.
Commenting on the forecasts, Australian Tourism Export Council (ATEC) Managing Director, Peter Shelley stated “these figures show China is a deep well of opportunity for Australia’s export tourism industry, with their rising middle class generating continuing demand for the foreseeable future.
“China is growing at such a rate that it is now due to become our largest market by volume two years earlier than expected, on top of the double digit expenditure growth we already see.
“The rapidly growing Chinese middle class sees travel as an essential part of life and this is reflected in strong growth in aviation capacity as demand grows and Australia becomes more accessible to new areas of China.”
As a member of the Tourism Forecasting Reference Panel which provides feedback to TRA on its tourism forecasts, Shelley said the top growth markets, led by China, were all new and emerging markets within the Asian region including India, Indonesia, Malaysia, Hong Kong, Japan and South Korea.
He added “Australia really is ideally placed to make the most of a rising middle class in Asia, but we are also likely to be spurred along by lower oil prices, increases in airline seat capacity as well as the lower Australian dollar, all of which presents a more compelling offering for intending travellers including our traditional long-haul markets.
“This report gives both the industry, and government a clear indication of the potential success of Australia’s export tourism industry and where we must focus our efforts to maximise the amply evident economic opportunity.
“While an improved economic outlook in the US and UK has seen a strong increase in visitation from these markets in the past year, we are likely to see a negative impact on the UK market as a result of uncertainty brought about by the Brexit result.
“With international arrivals expected to increase by an additional 5.2 million by 2025 our industry is fast becoming one of Australia’s strongest exports.”
Image: A Chinese visitor takes to the surf at Sydney's Manly Beach.
5th July 2016 - SURVEY SHOWS TOURISTS PREFER TO SPEND TIME IN HAPPIER COUNTRIES
15th June 2016 - RECORD BREAKING DOMESTIC TOURISM SPENDING BUILDS ELECTION PRESSURE
1st June 2016 - POLITICAL PARTIES MUST SUPPORT GROWTH POTENTIAL OF TOURISM
6th April 2016 - ATEC LAUNCHES NEW PROGRAM TO BOOST INBOUND TOURISM
12th January 2016 - AUSTRALIA WELCOMES RECORD ONE MILLION CHINESE VISITORS
7th June 2013 - TOURISM EXPORTS PART OF AUSTRALIA’S ECONOMIC FUTURE
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…read more
Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…read more
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!