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Strong support for tourism and events in 2015 NSW Budget

Strong support for tourism and events in 2015 NSW Budget
June 25, 2015

Australia’s peak accommodation body, Tourism Accommodation Australia (TAA), has welcomed the NSW Government’s commitment of over $640 million to tourism sector in Tuesday's NSW budget.

TAA said that support for the regional tourism and business events sectors was particularly important as there has been no growth in real terms in overnight stays in accommodation in regional NSW over the past seven to 10 years.

The NSW Budget delivered an increase of over 25% ($27.6 million) in funding of the Visitor Economy Industry Action Plan over four years, comprising:

• $75.9 million investment to make Sydney the premier destination for major events, including $22.6 million for more events in Western Sydney
• $41.9 million more to grow regional tourism; and
• $9.8 million to target overseas visitors from priority international markets

In addition, a $10 million Regional Tourism Infrastructure investment was confirmed.

Welcoming the funding, TAA acting Chief Executive Carol Giuseppi stated "this budget has come at a critical time to reinvigorate visitation to regional NSW.

“While the latest International Visitor Survey for 2014 showed strong inbound growth to Sydney, many regional areas not only missed out but also experienced falls in business travel and business-related events.

“Regional areas have been set back further in the past few years as a result of downturns in mining, and the effects of natural disasters such as drought, bushfires and floods.

“The priority must be for a new model for regional tourism in NSW. Regional tourism bodies require a certainty and consistency of funding if they are to stimulate demand for visitors to their region and create an environment for visitor economy infrastructure development.

“Now that the Budget is secured we look forward to the release of the much awaited regional business events strategy by Destination NSW.

"Tourism Research Australia highlighted that business events visitors make the highest contribution to overnight visitor expenditure. This investment is pivotal to attracting more business events - conferences, meetings, exhibitions - to regional centres across NSW during the trough midweek periods.”

The tourism and events sector is worth $33 billion to the NSW economy and is responsible for 158,000 direct jobs, including 67,900 in regional NSW.

Images: Sydney Harbour (top) and the beach at Coffs Harbour (below).

27th April 2015 - INLAND NSW TOURISM TO DELIVER DIGITAL TRAVEL PROMOTION PLATFORM

13th April 2015 - NSW TOURISM, SPORT AND MAJOR EVENTS MINISTERIAL APPOINTMENT GETS INDUSTRY BACKING

16th February 2015 - NSW GOVERNMENT TO BOOST TOURISM AND EVENTS SPENDING

14th November 2014 - REPORT HIGHLIGHTS FAILING PERFORMANCE OF NSW REGIONAL TOURISM

16th June 2014 - BUDGET BOOST FOR NSW REGIONAL TOURISM

 


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