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Steve Irwin immortalised on the Hollywood Walk of Fame

Steve Irwin immortalised on the Hollywood Walk of Fame
April 27, 2018

A newly unveiled star on the Hollywood Walk of Fame is marking Steve Irwin’s contribution to the film and television industry through his wildlife documentaries.

Terri, Bindi and Robert Irwin, were in Hollywood yesterday at the unveiling - fittingly located directly outside the ‘Iguana Vintage Store’.

Steve Irwin’s Star is part of a long list of influential stars, 2,635 of them who have been honoured on Hollywood Boulvard.

Acknowledging the posthumous honour, Terri Irwin advised “Steve always said that he hoped his message of conservation would live on forever. It means the world to us that Steve’s memory will live on in so many ways, including now on the internationally recognised Hollywood Walk of Fame.

“We’re thrilled that so many people have joined us today in khaki to celebrate. It’s wonderful that there are lots of people back home on the Sunshine Coast celebrating too.”

Visit Sunshine Coast has worked closely with the Irwin family to gain the Hollywood recognition for Steve, who played a key role in elevating Sunshine Coast tourism through the establishment of Australia Zoo.

Steve’s popularity in the American market was complemented by the success of his daughter, Bindi, who attracted national and international publicity by finishing as the winner of the top-rating US Dancing with the Stars TV show in 2015.

Sunshine Coast Chief Executive Simon Latchford stated “the Irwins – Steve, Terri, Bindi and Robert – have been great ambassadors for the Sunshine Coast, and they have always been passionate about promoting the region around the world, and particularly in America, where the Hollywood star reflects his legendary status.”

Latchford said that the American market had been one of the Sunshine Coast’s most powerful international markets over the past five years, adding “in 2012, the Sunshine Coast was attracting 71,000 room nights annually from the USA worth $5.5 million, but by the end of 2017 that had almost tripled to 190,000 room nights, generating $15.6 million in income for local operators. And Americans stay for over 20 nights on average, sharing their dollars across the region.

“There are many attractive beach destinations in Australia, but to be able to offer attractions of the quality and integrity as Australia Zoo gives us a competitive edge. The fact that it has a backdrop of the Glass House Mountains also highlights our overall ‘naturally refreshing’ message.”

Visit Sunshine Coast is capitalising on Steve Irwin’s Hollywood star with a major promotional campaign in America, starting with the donation of a substantial auction prize at the Steve Irwin Gala Dinner in Beverly Hills on 5th May.

Funds raised from the auction will go to Wildlife Warriors Worldwide, the charity Steve and Terri created in 2002 for the global conservation of wildlife and wild places.

In addition, Visit Sunshine Coast has partnered with leading North American outbound travel agent Goway Travel, along with Australia Zoo and Tourism Events Queensland to launch a major trade and retail campaign in North America to coincide with the Steve Irwin star accolade.

The campaign focuses heavily on educating North American travel agents on the Sunshine Coast destination and is being delivered through numerous media platforms, including two dedicated Sunshine Coast webinars, blog posts, flyers, online advertising and press releases. Agents will also have the chance to win one of six spots on an all-inclusive Sunshine Coast Famil Trip which will take place in the final quarter of 2018, with Fiji Airways as the airline partner.

Images: Terri, Bindi and Robert Irwin celebrate Steve Irwin's Star on the Hollywood Hall of Fame (top) and the late Steve Irwin at Australia Zoo on the Sunshine Coast (below).

12th April 2018 - AALARA CONFERENCE TO SHOWCASE SUNSHINE COAST’S ATTRACTIONS

24th August 2017 - AALARA SUPPORTS NEW QUEENSLAND SAFETY LEGISLATION BUT ASKS FOR IMPROVED CONSULTATION ON CHANGES

23rd June 2017 - STEVE IRWIN HONOURED WITH STAR ON THE HOLLYWOOD WALK OF FAME 

3rd June 2017 - GLOBAL THEME INDEX SHOWS MIXED ATTENDANCE TRENDS FOR THEME PARKS 

17th May 2017 - DAX EDDY TAKES ON AALARA PRESIDENCY 

30th March 2017 - SUNSHINE COAST LEADS QUEENSLAND’S TOURISM GROWTH IN 2016 

10th February 2017 - AUSTRALIA ZOO’S ANIMALS BEAT THE HEAT

18th November 2016 - AUSTRALIA ZOO MARKS STEVE IRWIN DAY 

7th November 2016 - EVENTS GENERATE $100 MILLION FOR THE SUNSHINE COAST 

5th September 2016 - STEVE IRWIN’S LEGACY LIVES ON THROUGH AUSTRALIA ZOO AND UNIVERSITY OF QUEENSLAND CROCODILE RESEARCH

3rd September 2016 - 10 YEARS ON STEVE IRWIN’S WILDLIFE CONSERVATION LEGACY LIVES ON


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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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