Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…read more
Star Trac Changes Present Opportunities for Blue Fitness
Ben Davies, Director of Blue Fitness Australia and New Zealand, says he is excited about the recent change of leadership at global fitness equipment supplier Star Trac.
As Davies explains "the previous purchase by Core Industries gives Star Trac great stability going forward, and coupled with the new leadership that Mike Bruno and Dustin Grosz' bring from Core Industries, means that Star Trac is absolutely securing their long-term success.
"New Star Trac President, Dustin Grosz, is renowned within the industry, and bringing him to the table definitely represents a new era in ownership of Star Trac, after his successes with Stairmaster alongside Michael Bruno."
Unisen Inc., the original owner of Star Trac, began operation in 1988. Tremendous growth throughout the mid part of the last decade led Star Trac to be the fastest growing brand in the international fitness manufacturing world, and the third largest according to studies by the International Health, Racquet & Sportsclub Association (IHRSA).
Davies adds that this strategy, in conjunction with the Global Financial Crisis, has meant new leadership is required for a new direction and continued innovation.
Mike Leveque, the incumbent President during the change of ownership last July, resigned in early March 2011 in order to pursue other business interests.
"Mike Leveque was a great leader through the changeover period in 2010, and itï¾s a great testament to him that Star Trac has remained stable during the past year," says Davies.
"What this means for our customers is that they can expect absolutely the best service and quality going forward, this is the last piece of the jigsaw from the change in ownership and itï¾s a great time to be associated with the Star Trac brand.
"Looking forward into 2011, Star Trac has a number of new product releases and updates commencing at the annual IHRSA Trade show in San Francisco and will be showing for the first time in the southern hemisphere at the Australian Fitness and Health Expo in April."
Blue Fitness was established in 2002 and is the exclusive Australasian supplier for Star Trac, Hoist, Woodway and Purmotion to name a few. The focus on highest quality service alongside world leading products and innovation has founded a solid reputation that ensures Blue Fitness is the top choice for commercial fitness equipment. Blue Fitness and sister company Blue Finance additionally offers a complete solution in supporting the Fitness Industry, from finance and software solutions to education and training on both sides of the Tasman. The wider Blue Leisure Group is unique in its approach to unparalleled service provision to all tiers within Australasian fitness and leisure.
In New Zealand click here to contact Blue Fitness NZ via their entry in the Australasian Leisure Management Supplier Directory.
In Australia click here to contact Blue Fitness via their entry in the Australasian Leisure Management Supplier Directory.
Image: Ben Davies
27th January 2011 - BLUE FITNESS EXCITED BY STAR TRAC CHANGES
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…read more
Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!