At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
Sports science conference speaker slams sports drinks
Exercise & Sports Science Australia's (ESSA) conference on the Gold Coast later this month is set to generate debate with keynote speaker Professor Tim Noakes challenging brands such as Gatorade and the role of sports drinks in setting the agenda on fluid intake during exercise.
In his presentation on the morning of Friday 20th April, Professor Noakes will share his beliefs that the 'science' of drinking during exercise has been commercially manipulated. Professor Noakes will also highlight that this 'science' has resulted in a ten-fold increase in annual turnover for Gatorade from $217 million in 1985 to $2.69 billion, eighteen years later.
In summary, Professor Noakes he will share his views that:
• Most studies claiming to study 'dehydration' fail to measure the Total Body Water (TBW) and so are unable to draw appropriate conclusions;
• There is no evidence that 'dehydration' causes anything other than the development of thirst;
• That there is no evidence that drinking more than to the dictates of thirst (ad libitum) aids athletic performance;
• That the most successful athletes are usually those who drink the least, lose the most weight and finish with the highest body temperatures during competitive sport; and
• That Exercise-Associated Hyponatraemia (EAH) and its potentially fatal complication, Exercise-Associated Hyponatraemic Encephalopathy (EAHE) are due solely to fluid overload without any contribution from sodium losses in so-called 'salty sweaters'.
South African Professor Noakes was the team doctor for the South African Cricket Team in the 1996 Cricket World Cup and assisted long distance swimmer, Lewis Pugh, in cold water swims in the Arctic and Antarctic and at the North Pole.
He is Professor in the Discovery Health Chair of Exercise and Sports Science at the University of Cape Town and is also Director of the UCT/MRC Research Unit for Exercise Science and Sports Medicine and co-founder of the Sports Science Institute of South Africa. He is a Fellow of the American College of Sports Medicine and was elected a Fellow of the University of Cape Town for sustained excellence in original scientific work. He has won many awards over the years, among others the National Foundation for Research and Technology Award for Individual over a Lifetime and the Men's has also served on the Ministerial Commission into High Performance Sport in South Africa. In 2004, and again in 2009, he received the National Research Foundation rating as an A1-rated scientist.
Professor Noakes has authored many books and papers over the years including his book 'Lore of Running' which is in its 4th edition and which has been published in countries worldwide. His latest book is The Art and Science of Cricket which he co-authored with Bob Woolmer and which was published in 2008. He is presently completing his autobiography and a book on the science of drinking during exercise and how this 'science' was commercially manipulated with some fatal consequences.
The Abstract for Professor Noakes' presentation at the ESSA Conference can be read below.
Exercise & Sports Science Australia (ESSA) is the peak professional body for exercise and sports science in Australia and provides national leadership and advocacy on key issues. It supports its over 3,500 members and the community through fostering excellence in professional practice, education, training and research.
Research to Practice: the 5th Exercise & Sport Science and 7th Sports Dietitians Australia Conference is being held at Jupiter Casino on the Gold Coast from 19th to 21st April.
Abstract: Hydration, Hyponatraemia and the lessons of the past
Timothy David Noakes OMS, MBChB, MD, DSc, PhD (hc), FACSM, (hon) FFSEM (UK),
Discovery Health Professor of Exercise and Sports Science,
Department of Human Biology and Sports Science Institute of South Africa.
Prior to 1969 athletes were advised to avoid drinking during exercise since it was assumed that such drinking impaired performance. Indeed athletes of that era considered that drinking during competition was a sign of "weakness". However a number of inter-related events produced a dramatic change in this approach.
In 1965 Dr Robert Cade developed the world's first sports drink at the University of Florida. He believed that only by drinking during exercise could athletes optimize their performances and protect themselves from heat stroke (Cade et al. 1971; 1972). This despite the absence of any evidence, then as now, that dehydration plays any role in the development of heat illness during exercise. Then in 1982 and 1984 scientists from the United States Army Research Institute for Environmental Medicine (USARIEM) proposed the novel hypothesis that water should be considered a tactical weapon in battle. Thus soldiers who drank at very high rates would be prevented from developing "heat illness" and would have a tactical advantage as surely as if they had superior weaponry (Army Research Institute of Environmental Medicine 1982).
Despite the absolute absence of any evidence to support this attractive hypothesis, within a short time this new dogma was accepted by USARIEM, the US Military and a cadre of industry-supported scientists advising important international thought-leaders such as the American College of Sports Medicine (ACSM) and the International Olympic Committee (IOC). When the ACSM produced its 1987 Position Statement on Thermal Injuries during Distance Running (American College of Sports Medicine 1987), it proposed that athletes should drink at high rates during exercise in order to optimize their performance and to reduce their risk of developing "heat illness". The 1996 ACSM Position Stands went further, proposing that athletes should "drink as much as tolerable" so that they did not lose any weight during exercise (Armstrong et al. 1996; Convertino et al. 1996). Those Position Stands and their more recently updated (2007) modifications (Armstrong et al. 2007; Sawka et al. 2007) represent an interesting collaboration of the ACSM, funded since 1992 by the US sports drink industry (Gatorade), USARIEM and the US Military – perhaps the single largest user of the sports drink, Gatorade - since all the senior authors of the those four Position Stands were either trained at, or are currently employed by USARIEM or the US Army. The originator of the "Water as Tactical Weapon" doctrine, former USARIEM employee Dr Roger Hubbard PhD, also contributed to the 1996 Position Stands. The IOC Position Stands are also drawn up by many of the same scientists.
By proposing that all the weight lost during exercise must be replaced, the 1996 Position Stands introduced what I have termed the "zero % dehydration rule". The commercial value of this ruling is obvious for it requires that all exercisers begin drinking "as much as tolerable" the instant they begin any exercise regardless of its duration or intensity. Predictably these guidelines were associated with a 10-fold increase in annual turnover of Gatorade from $217 million in 1985 to $2.69 billion, eighteen years later. Perhaps the cost to science was the distortion of the scientific process (Noakes 2011; Noakes 2012; Noakes and Speedy 2007) and the development of a novel illness, Exercise-Associated Hyponatraemia (EAH) (Noakes et al. 1985) including its potentially fatal complication, Exercise-Associated Hyponatraemic Encephalopathy (EAHE) (Noakes et al. 2005; Noakes and Speedy 2006). Without this history (Noakes 2012) it is not possible to understand how we came to believe that prodigious drinking during exercise is essential for our survival.
In order to produce the commercial windfall that would result from this radical change in the drinking behaviour of athletes, a new dread disease, "dehydration" had to be created. This was especially challenging since at that time (i) dehydration was used solely as a physiological term indicating a reduction in the total body water (TBW) content; (ii) cases of ill health in athletes who drank little or nothing during exercise were extremely rare; (iii) all the evidence then available showed that the athletes who lost the most weight during competitive running events were usually the fastest finishers and (iv) our studies had established already by 1991 that the overconsumption of fluids can produce a fatal outcome since it is the sole cause of EAHE (Irving et al. 1991).
In my talk I will present the evidence, fully exposed in Waterlogged (Noakes 2012), which shows that
(i) most studies claiming to study "dehydration" fail to measure the TBW and so are unable to draw appropriate conclusions;
(ii) there is no evidence that "dehydration" causes anything other than the development of thirst;
(iii) that there is no evidence that drinking more than to the dictates of thirst (ad libitum) aids athletic performance (Noakes 2007); (iv) that the most successful athletes are usually those who drink the least, lose the most weight and finish with the highest body temperatures during competitive sport and
(v) that EAH and EAHE are due solely to fluid overload without any contribution from sodium losses in so-called "salty sweaters" (Irving et al. 1991; Noakes 2011).
Thus athletes need only to be told that they should drink according to the dictates of thirst during exercise. All the rest is detail.
American College of Sports Medicine. Position stand on the prevention of thermal injuries during distance running. Med Sci Sports Exerc 19 (5):529-533, 1987.
L. E. Armstrong, Y. Epstein, J. E. Greenleaf, E. M. Haymes, R. W. Hubbard, W. O. Roberts, and P. D. Thompson. American College of Sports Medicine position stand. Heat and cold illnesses during distance running. Med Sci Sports Exerc 28 (12):i-x, 1996.
L. E. Armstrong, D. J. Casa, M. Millard-Stafford, D. S. Moran, S. W. Pyne, and W. O. Roberts. American College of Sports Medicine position stand. Exertional heat illness during training and competition. Med Sci Sports Exerc 39 (3):556-572, 2007.
Army Research Institute of Environmental Medicine. Water as a tactical weapon: A doctrine for preventing heat casualties. Defence Technical Information Centre:1-19, 1982.
J. R. Cade, H. J. Free, A. M. De Quesada, D. L. Shires, and L. Roby. Changes in body fluid composition and volume during vigorous exercise by athletes. J Sports Med Phys Fitness 11 (3):172-178, 1971.
J.R. Cade, G. Spooner, E. Schlein, M. Pickering, and R. Dean. Effect of fluid, electrolyte, and glucose replacement during exercise on performance, body temperature, rate of sweat loss, and compositional changes of extracellular fluid. J Sports Med Phys Fitness 12 (3):150-156, 1972.
V. A. Convertino, L. E. Armstrong, E. F. Coyle, G. W. Mack, M. N. Sawka, L. C. Senay, Jr., and W. M. Sherman. American College of Sports Medicine position stand. Exercise and fluid replacement. Med Sci Sports Exerc 28 (1):i-vii, 1996.
R.A. Irving, T.D. Noakes, R.Buck, R. van Zyl Smit, E. Raine, J. Godlonton, R.J. Norman. Evaluation of renal function and fluid homeostasis during recovery from exercise-induced hyponatremia. J Appl Physiol 70: 342-348, 1991.
T. D. Noakes. Drinking guidelines for exercise: what evidence is there that athletes should drink "as much as tolerable", "to replace the weight lost during exercise" or "ad libitum"? J Sports Sci 25 (7):781-796, 2007.
T.D. Noakes. Changes in body mass alone explain almost all of the variance in the serum sodium concentrations during prolonged exercise. Has commercial influence impeded scientific endeavour? Br J Sports Med 45(6):475- 477, 2011
T.D. Noakes . Waterlogged. The serious problem of overhydration in endurance sports. Champaign, ILL: Human Kinetics, 2012.
T. D. Noakes, N. Goodwin, B. L. Rayner, T. Branken, and R. K. Taylor. Water intoxication: a possible complication during endurance exercise. Med Sci Sports Exerc 17 (3):370-375, 1985.
T. D. Noakes, K. Sharwood, D. Speedy, T. Hew, S. Reid, J. Dugas, C. Almond, P. Wharam, and L. Weschler. Three independent biological mechanisms cause exercise-associated hyponatremia: evidence from 2,135 weighed competitive athletic performances. PNAS 102 (51):18550-18555, 2005.
T. D. Noakes and D. B. Speedy. Case proven: exercise associated hyponatraemia is due to overdrinking. So why did it take 20 years before the original evidence was accepted? Br J Sports Med 40 (7):567-572, 2006.
T. D. Noakes and D. B. Speedy. Lobbyists for the sports drink industry: an example of the rise of "contrarianism" in modern scientific debate. Br J Sports Med 41 (2):107-109, 2007.
M. N. Sawka, L. M. Burke, E. R. Eichner, R. J. Maughan, S. J. Montain, and N. S. Stachenfeld. American College of Sports Medicine position stand. Exercise and fluid replacement. Med Sci Sports Exerc 39 (2):377-390, 2007.
9th September 2011 - COMPANIES THAT SPONSOR OUTPERFORM THOSE THAT DON’T
15th February 2011 - SPORTING STARS ENCOURAGE JUNK FOOD CONSUMPTION
24th August 2010 - NEW CAMPAIGN HIGHLIGHTS BENEFITS OF CLUB SPORTS FOR KIDS
13th April 2010 - ONE IN THREE OF THE WORLD’S CHILDREN ARE COUCH POTATOES
29th June 2009 - NUTRI-GRAIN AND BILLABONG MOST RECOGNISED SPORTS SPONSORS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…read more
Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!