The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
Sporting events boost hotel occupancy
The AFC Asian Cup has boosted hotel occupancy rates across Australia this summer, with the early-year boom set to continue with cities across the country preparing to host the upcoming ICC Cricket World Cup.
Australia’s largest hotel group, Accor, which had multiple hotels in each of the host cities for the Asian Cup – Brisbane, Melbourne, Sydney, Canberra and Newcastle – reported strong gains from key inbound travel markets including China, Japan and Korea.
Accor reports that host cities for the Asian Cup recorded occupancy increases of between 3.7% and almost 20% compared to January periods in past years.
Newcastle was the greatest beneficiary, with the semi-final win by Australia against UAE boosting occupancies by 19.8%. Australia’s quarter-final victory against China in Brisbane helped lift occupancy at Accor’s hotels by 7.1%, and the Sydney final against South Korea spurred occupancies by 7.5% for the month.
Melbourne also grew occupancies in January, with the football and early success by Australian players at the Australian Open attracting significant increases in interstate as well as international travel. In Canberra, Accor hotels recorded a boost of 3.7% thanks to a combination of Asia Cup football and cricket, including the PM’s XI against England and the final of the Big Bash T20 competition.
According to global hospitality consultants, STR Global, Melbourne's hotel occupancy levels rose by over 7%soared in January off the back of the Australian Open, also recording double-digit revenue per room growth.
Accor Pacific Chief Operating Officer Simon McGrath said major sporting events like the AFC Asian Cup “continue to play a vital role in growing our visitor economy.”
McGrath added “the economic benefits of the tournament have had a positive flow-on effect for destinations outside the host cities, as for many visitors, the AFC Asian Cup is not just about football, it provides a unique incentive to visit Australia and tour around the country.
“This could be one of the best starts to the year for hotels in many destinations across Australia.”
Image shows Accor's Pullman, Novetel and ibis Hotels at Sydney Olympic Park.
30th January 2015 - 2014 VISITOR ARRIVALS ADD TO NEW ZEALAND’S $41 BILLION TOURISM GOAL
9th January 2015 - AFC ASIAN CUP TO BOOST BUSINESS GOALS
15th October 2014 - AUSTRALIAN OPEN STEPS UP MARKETING TO CHINESE TENNIS LOVERS
4th September 2014 - TWO COUNTRIES, ONE VISA FOR 2015 CRICKET WORLD CUP
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…read more
Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…read more
At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…read more
TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!