Latest News

Back to Latest News back


SPORTELAsia’s increased popularity unites sport business and media interests

SPORTELAsia’s increased popularity unites sport business and media interests
March 18, 2016

SPORTEL Chief Executive Laurent Puons has described the SPORTELAsia 2016 convention in Singapore as having been "very successful" with the level of participation exceeding expectations.

The event, which concluded yesterday (Thursday 17th March), has been attended by a total of 736 people from 371 companies, representing 47 countries.

Bringing together sport business and media interests from across Asia, the attendance eclipses the expected figure of 600 and marks a significant improvement on the 603 attendees at the 2014 SPORTELAsia in the Chinese city of Shanghai.

The event also saw a 22% increase in new companies compared to the last Asian convention.

SPORTEL Sales and Marketing Manager David Jones explained “we already had high expectations due to the developments over the last year in Asia, specifically out of China, which opened the market for new media, and with all the internet platforms that are already out there."

Jones said the aim is to establish a permanent location for SPORTELAsia, which is now in its fourth edition.

He also revealed that another venue will be added to SPORTELMonaco this year with demand growing for the annual event held at Monte Carlo’s Grimaldi Forum.

Jones added “in 2012, we added more floor space to SPORTELMonaco and just three years later we’d already run out of that space.”

SPORTEL conventions gather top level executives from all over the world, representing sports networks, international sports federations, sports marketing agencies, production companies, sports content right owners and distributors, technology and new media.

Commenting on the success of SPORTELAsia, SPORTEL/Monaco Mediax Chief Executive Laurent Puons stated “the result is overwhelming although expected.

“We within the SPORTEL organisation had high expectations for this convention, due to the developments in Asia since 2015.

“At SPORTELMonaco in 2015 we already noticed an increase in Asian participation, but also the increase of business opportunities for the industry.

“We understood the community's wishes and have acted accordingly to cater these and to ensure that the industry will find what the business opportunities.”

Puons added “the industry is changing and so has SPORTEL. It is not a sole rights market anymore, it is evolving to an all-round sports marketing and media convention that provides a wide variety of business opportunities and connections for the industry."

SPORTELAsia has been held biennially, but Puons advised of plans to hold a conference-based event on the continent in the years between each edition.

He explained “the Asian market is very promising so we plan to come back here maybe more frequently, maybe every year.”

Jones is also expecting an increased Asian attendance at SPORTELMonaco in October. Of the 2,786 participants at the 2015 SPORTELMonaco, 13.5% were from Asia and the Middle East.

He concluded “we’d noticed a big change out of Asia at SPORTELMonaco with a high attendance last year."

SPORTELMonaco 2016 is being held from 24th to 27th October.

Click here for more information on SPORTEL in the Australasian Leisure Management industry Calendar.





Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues


Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks



revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology


Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues


TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues


iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces



Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness


State Wide Pool Services

Known as Hydrilla since September 2020 - see

read more



get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business