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Speedo Fit makes every stroke count
Swimwear and accessories brand Speedo has introduced Speedo FIT, a new aquatic-based training and product program, that aims to expand the health benefits of aquatic sport and water-based fitness.
Created in partnership with EXOS, a leader in science based training techniques for athletes of all levels, Speedo FIT is a platform designed to inspire and equip athletes at all levels to explore the unique science and power of training in the water.
Introducing Speedo Fit, Speedo President Jim Gerson explains “(we are) looking at the water a bit differently these days; it’s an all-in-one fitness centre that offers more benefits than the land.
“It’s no secret that swimming is one of the best full body workouts, but this water training goes beyond swimming laps, shifting the workout from purely horizontal to vertical, including cardio, resistance, weight-lifting and stretching.
“As we advocate this new training environment, we are using our expertise and medal winning performance in the water to provide the best quality and comfort in aquatic training apparel and gear, backed by a regimen developed in partnership with EXOS, to make training in the water both challenging and accessible.”
In partnership with EXOS, Speedo used a science-based approach to identify the key benefits of water to design specific water training techniques with workouts complementing land-based routines and allowing for customisation based on fitness goals including power, endurance and recovery.
EXOS founder and President Mark Verstegen adds “EXOS has relied heavily on aquatic training to fulfill our responsibility in helping the best get better.
“Immersing our clients in aquatic training environments has given them a competitive advantage by improving their performance.
“We’re excited that Speedo ... is committed to sharing this training platform with athletes of all backgrounds who will benefit from high-intensity training programs proven to decrease pain and elevate performance.”
Click here for more information.
2nd September 2016 - SPEEDO LAUNCHES ‘SWIM COACH’ DIGITAL FITNESS COACHING TOOL
9th August 2016 - SWIM SCHOOLS USING TECHNOLOGY TO IMPROVE CUSTOMER EXPERIENCE
14th March 2012 - OLYMPIC SWIMMERS TO SHUN NEW GENERATION SPEEDO SWIMSUITS?
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