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Spa and wellness programs attract visitors to Regional Victoria

Spa and wellness programs attract visitors to Regional Victoria
April 7, 2014

The promotion of Victoria’s key spa and wellness experiences is the centrepiece of a tourism campaign announced today (Monday 7th April).

The $500,000 interstate tourism marketing campaign is aimed at continuing the long term strategy to take advantage of Victoria’s abundance of naturally occurring mineral springs and geothermal water.

Targeting women over the age of 35, the integrated print and online campaign positions Victoria as delivering an authentic spa and wellbeing experience based around the naturally occurring mineral waters of Daylesford and geothermal waters of the Mornington Peninsula.

The campaign builds on the success of the three-year multifaceted Spa & Wellbeing program which highlighted Daylesford as an iconic spa destination. 

This latest promotion will also feature other key experiences across Victoria that underpins the state’s regional tourism credentials.

For this campaign, Tourism Victoria has partnered with leading national publications Marie Claire, Vogue Entertaining and Travel and Home Beautiful along with other key lifestyle magazines, to continue to raise awareness of Victoria's spa and wellbeing experiences in key interstate markets.

This latest campaign will run until June. A range of spa and wellbeing experiences are on offer across the state with special deals and details available at 


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