Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
Sovereign Hill launches new sound and light show
Major Victorian tourist attraction, Sovereign Hill, has today officially launches Aura, its new sound and light show. The new show, which features hundreds of stunning projections, lets visitors explore space, delve into the dreamtime and re-live Australia’s most important rebellion all while travelling under the night sky.
Having opened to the public earlier this year, Aura has already wowed thousands of visitors, providing an immersive multi-sensory experience.
Introducing the new show, Sovereign Hill Chief Executive, Sara Quon stated “we look forward to officially welcoming visitors to our new sound and light show.
"We believe we have developed an experience that will not only excite the whole family, but continue to drive forward our local tourism economy."
Conceived by Andrew Walsh AM and his Accolade Event Management team, who have delivered events that include the Opening and Closing Ceremonies of the Melbourne Commonwealth Games and the first four years of White Night, together with Sovereign Hill’s own historical experts, Aura takes guests of all ages on an adventure as they witness the creation and discovery of the world’s most precious metal, Gold.
Walsh added “Aura brings together the rich stories of this place from the beginning of time. It tells of the traditional owners of this land and in the voices of those who were there the incredible story of how gold changed everything.
“The show has been two years in the making and is a tribute to the creativity of teams involved. I’m looking forward to seeing how audiences respond. We’re confident that they will love it.”
For more information and tickets go to www.aurasovereignhill.com.au
17th February 2019 - Sovereign Hill has opened its new Play Space
7th November 2018 - New Chief Executive named for Ballarat’s Sovereign Hill
23rd December 2017 - Jeremy Johnson to step down from Sovereign Hill Chief Executive’s role
28th April 2016 - Industry welcomes Victorian Government investment in tourism
6th February 2016 - Sovereign Hill Ballarat named Australia’s top tourist attraction
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