Latest News

Back to Latest News back

 

Social media boosts consumer adoption of ‘active’ lifestyles

Social media boosts consumer adoption of ‘active’ lifestyles
August 31, 2015

Consumers are increasingly embracing wellness trends, with a proliferation of social media fitness personalities and TV shows like The Biggest Loser advocating healthier lifestyles and boosting the fitness industry.

Fashion trends and well-known social media personalities that focus on a healthy lifestyles are inspiring young women in particular to buy fashionable sportswear, online fitness guides, personal training and electronic devices and apps like fitness trackers.

IBISWorld senior industry analyst Lauren Magner comments "social media especially Instagram is quite powerful in generating sales especially with the younger generations.

"Lots of aspiring personal trainers and also professional personal trainers will upload videos of themselves doing particular exercises on Instagram and that will also garner them a following."

Fitness and sporting apparel retailers are sponsoring the social media personalities to promote their products, boosting sales, while a growing number of the personalities are marketing online subscription services providing meals and exercise plans.

A recent example of this has seen Goodlife Health Clubs partner with online fitness phenomenon Emily Skye to introduce her popular F.I.T program introduced into its network of clubs.

Commenting on the trend, Magner says many personal trainers have amassed huge followings on social media, explaining "this has provided many younger consumers with an incentive to pay beyond the price of a regular gym membership in the hopes of achieving a similar look at fitness level."

The growing popularity of active wear, which consumers, particularly female, where while not only exercising but also on a day-to-day basis, is part of this trend.

Magner adds "sportswear is no longer confined to the gym and the sporting field.

"Consumers are increasingly wearing this fitness apparel and footwear as streetwear or casual wear. It's more acceptable now to wear this type of clothing outside of the gym."

IBISWorld predicts online sporting apparel retailers, fitness and athletic clothing stores, personal trainers and gyms will all benefit from a greater focus on fitness and healthy lifestyles over the next five years.

Magner concludes "(this will) bode well for these fitness industries that are trying to capture consumer demand for exercise, personal training, as well as the fitness and athletic clothing that goes with it."

Click here to view IBISWorld's most recent Market Research Report: Gyms and Fitness Centres in Australia.

Image courtesy of Reebok/Les Mills.

17th August 2015 - GOODLIFE REACHES HIGHER WITH NEW LINK WITH ONLINE FITNESS PHENOMENON EMILY SKYE

27th May 2015 - RETAIL INDUSTRIES TO BENEFIT FROM HEALTHIER LIFESTYLES WHILE GYMS TO EXPERIENCE REVENUE DECLINE

20th May 2015 - RESEARCH TO EXPLORE TRENDS IN FEMALE CONSUMERS’ PURCHASING OF ACTIVE WEAR

23rd February 2015 - AUSTRALIAN GYM MARKET TO REACH SATURATION WITHIN FIVE YEARS

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

PULSETEC SOLUTIONS

PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…

read more

Access / Fitness / Marketing / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business