Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Social media boosts consumer adoption of ‘active’ lifestyles
Consumers are increasingly embracing wellness trends, with a proliferation of social media fitness personalities and TV shows like The Biggest Loser advocating healthier lifestyles and boosting the fitness industry.
Fashion trends and well-known social media personalities that focus on a healthy lifestyles are inspiring young women in particular to buy fashionable sportswear, online fitness guides, personal training and electronic devices and apps like fitness trackers.
IBISWorld senior industry analyst Lauren Magner comments "social media especially Instagram is quite powerful in generating sales especially with the younger generations.
"Lots of aspiring personal trainers and also professional personal trainers will upload videos of themselves doing particular exercises on Instagram and that will also garner them a following."
Fitness and sporting apparel retailers are sponsoring the social media personalities to promote their products, boosting sales, while a growing number of the personalities are marketing online subscription services providing meals and exercise plans.
A recent example of this has seen Goodlife Health Clubs partner with online fitness phenomenon Emily Skye to introduce her popular F.I.T program introduced into its network of clubs.
Commenting on the trend, Magner says many personal trainers have amassed huge followings on social media, explaining "this has provided many younger consumers with an incentive to pay beyond the price of a regular gym membership in the hopes of achieving a similar look at fitness level."
The growing popularity of active wear, which consumers, particularly female, where while not only exercising but also on a day-to-day basis, is part of this trend.
Magner adds "sportswear is no longer confined to the gym and the sporting field.
"Consumers are increasingly wearing this fitness apparel and footwear as streetwear or casual wear. It's more acceptable now to wear this type of clothing outside of the gym."
IBISWorld predicts online sporting apparel retailers, fitness and athletic clothing stores, personal trainers and gyms will all benefit from a greater focus on fitness and healthy lifestyles over the next five years.
Magner concludes "(this will) bode well for these fitness industries that are trying to capture consumer demand for exercise, personal training, as well as the fitness and athletic clothing that goes with it."
Click here to view IBISWorld's most recent Market Research Report: Gyms and Fitness Centres in Australia.
Image courtesy of Reebok/Les Mills.
23rd February 2015 - AUSTRALIAN GYM MARKET TO REACH SATURATION WITHIN FIVE YEARS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…read more
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!