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Snow Sports NZ and Cardrona Alpine Resort sign partnership agreement

Snow Sports NZ and Cardrona Alpine Resort sign partnership agreement
May 5, 2014

Snow Sports New Zealand and Cardrona Alpine Resort Limited have signed a Partnership Agreement which will see Cardrona become the official resort partner of Snow Sports NZ, the naming rights sponsor of the New Zealand Park and Pipe Team and the naming rights sponsor of the NZ Freeski & Snowboard Junior National Championships.

Cardrona Alpine Resort and Snow Sports NZ have a positive long-standing partnership and the national freeski and snowboard team do all of their halfpipe and slopestyle training at the resort throughout the southern hemisphere winter. Cardrona also hosts key events such as the NZ Freeski Open, NZ Winter Games and an international spring training camp after the resort closes to the public.

The purpose of the formal agreement is to recognise the growing importance of the partnership and cement the relationship. A four year term has been agreed, subject to satisfactory annual review, during which time Cardrona will be recognised as the official resort partner of the NZ Park and Pipe Team and the team will be called the Cardrona NZ Park and Pipe Team.

New Zealand’s premiere junior snow sports event, which has been hosted by Cardrona for the past five years, will be known as the Cardrona NZ Junior Nationals under the new Partnership Agreement. The event’s naming rights sponsorship agreement has been signed for an initial three year term with a further three year right of renewal subject to the negotiation of mutually agreeable terms. The event, held in late September each year, is for skiers and snowboarders aged five to 18 years in halfpipe, slopestyle, gravity cross, parallel slalom and big mountain.

In signing the Partnership Agreement the national sporting organisation recognises Cardrona Alpine Resort as a key strategic partner in providing development pathways for its athletes, coaches and the sport as a whole. Earthworks for a new intermediate freestyle ski and snowboard terrain park has recently been completed in preparation for the coming winter season. The resort will now be able to develop and cater for all skiers and snowboarders from beginners through to the world’s best elite athletes.

Richard Lauder, Chief Executive of Real Journeys which bought Cardrona Alpine Resort in November 2013, says he is excited about formalising the new arrangement and securing naming rights for the New Zealand Park and Pipe Team and the NZ Freeski & Snowboard Junior National Championships.

Lauder explained “with Cardrona now back in New Zealand ownership we really value our relationship with Snow Sports NZ and have a renewed commitment to the local snow sports sector.

Snow Sports NZ Chief Executive Martin Toomey added “the relationship between Cardrona and Snow Sports NZ has always been strong but with Cardrona coming under Kiwi ownership and then developing the intermediate jump line the timing was perfect for both parties to enter into naming rights agreements around the NZ Park and Pipe Team and the NZ Junior Nationals.

“We look forward to a long and successful partnership and to seeing athletes supported by that partnership going on to become World and Olympic champions in those disciplines.” 

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