Latest News

Back to Latest News back


Snedden outlines economic boost of Rugby World Cup

Snedden outlines economic boost of Rugby World Cup
April 15, 2011

Martin Snedden, Chief Executive of Rugby New Zealand 2011 (RNZ2011) has revealed that he expects this year's Rugby World Cup to attract nearly 100,000 visitors from abroad.

At a media briefing in Sydney this week, Snedden said the tournament would give the country a timely boost after the devastating earthquake that struck Christchurch on 22nd February. While Christchurch has been dropped as a host city due to the damage sustained in the disaster, Snedden is confident the World Cup will come at the right time to lift the mood of the nation.

Snedden explained "at the moment, we're picking about 85,000 to 95,000 visitors.

"We started out thinking it might be around 60,000 or 70,000, based on the Sydney Olympics and Rugby World Cup in 2003, but the offshore sales have been incredibly strong."

Snedden told the Reuters news agency "it will be good timing for New Zealand - it will be a real fillip. We have gone through a period of shock, we are still going through a period of grieving. I think what will happen as the year goes on, is that people outside Christchurch will gradually get back to normal, and excitement will grow.

"In the end, it's possible that the earthquake will create an emotional feeling that New Zealanders will want the World Cup to be even more successful than they have previously been thinking. You look for things that unify, and this is an event that will unify the country."

New Zealand Reserve Bank Governor Alan Bollard said in January that staging the event would inject about over $500 million into the country's economy, boosting the nation's gross domestic product by about 0.33%. A separate report from Deloitte has suggested that the overall economic impact could end up being as much as $1.9 billion.

Snedden also cautioned New Zealanders not to become too obsessed with the All Blacks in the tournament and to focus on being hospitable hosts.

Snedden feared that the expectation within the host nation that the tournament favourites would this year end a 24-year World Cup drought was "overwhelming", adding that it was crucial the passion did not cloud the country's endeavour to be perfect hosts to the other participating nations and their fans during the tournament.

Snedden explained that "the expectation on the All Blacks is huge," adding that "we took a lot of comfort from watching how India handled the recent cricket World Cup, and managed to find their way through it. And the expectations on the All Blacks is nothing compared to the Indian cricket team."

However, Snedden believes it will be crucial for the host nation to look past their team, and embrace the tournament concept, even if the All Blacks suffer another World Cup stumble.

The 20-team tournament will comprise 48 matches from 9th September through to 23rd October.

Image: Auckland's Eden Park will host the Rugby World Cup on 23rd October.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all



Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks


Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport



With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology


SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues



A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks



At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology



Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business