Latest News

Back to Latest News back


SKC Operations reports record year in leisure retailing

SKC Operations reports record year in leisure retailing
December 9, 2014

SKC Operations Pty Ltd (SKCorp) has enjoyed a record year servicing existing and new customers in retail management, branded merchandise and uniform provision.

Servicing clients across Australia and New Zealand, the Melbourne-based consulting company specialises in the delivery of proven retail strategies for aquatic, fitness, recreation and sport clients.

Since 2008, SKCorp has provided retail support services at 35 outlets with a combined retail sales of $2.75 million and in excess of $2.85 million in merchandising contracts. - 

Working with clients to build sustainable retail sales with processes and systems to increase client revenues and return on investment.

Over the past year, SKCorp’s consultancy has included: 

1. Concept and builds – at new and refurbished locations
Recently completed work at Leisurelink Geelong, Hawthorn Aquatic and Leisure Centre; Peninsula Aquatic Recreation Centre (PARC) Frankston; and Bellarine Aquatic Centre has included self selection model in both retail and cafe/F&B outlets. 

SKCorp has looked to use the total foyer space to engage customer interaction and maximise the opportunity to increase sales while also looking to drive down front end wages by integrating the reception, retail and cafe areas.

Where possible, SKCorp has represented the operators/owners in liaising with the architects designing facility’s retail and cafe areas.

2. Ongoing Retail Management and Assistances - over 30 centres
In this area, clients ask for methods to maximise sales, have balance inventory levels sales budgets, maintain presentation and promotion integration with marketing plans. 

Here, SKCorp clients often comment on the value of having a retail expert to assist with measuring and driving their businesses. 

SKCorp takes care of supplier relationships in areas of range selection, order approvals and presentation obligations.

3. Branded Merchandise and Uniform Providers 
Providing uniforms and merchandise for a number of clients including recent clients the City of Greater Geelong, Maroondah City Council Aquatic Centres, Macquarie University and Victoria Golf.

In this area SKCorp offer a fully vertical delivery process, from design concept, sourcing, quoting, warehousing and delivery. This service is unique as we work with teams to develop and deliver merchandise needs to promote brand, add value to membership packs through to staff uniforms both corporate and recreation needs.

SKCorp acts as a single point of contact to deliver their clients’ desired outcomes.

SKCorp’s clients look to see improvement in their retail areas, with SKCorp meeting client needs through understanding range mix, required inventory hold values, best practise presentation techniques and key measures to analyse areas for improvement. 

SKCorp Retail Director Shane McCarthy explains “our clients agree that the measures we introduce can be a new way of thinking for them, but that what we do not only increases sales but assists with improved engagement with members as part of their overall retention strategies.”

SKCorp’s services are detailed on their new look website at

SKCorp can be contacted on 03 9698 7300/ 0438 011 645, E: 

Click here to view the SKCorp entry in the Australasian Leisure Management Supplier Directory. 

Images shows SKCorp inspired retail outlets at Geelong Leisurelink (top) and PARC Frankston.




Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology


WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks



Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues



With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology


Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks



AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness


Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues



BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business