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Singapore Tourism Board launches fund to back tour development and technology initiatives

Singapore Tourism Board launches fund to back tour development and technology initiatives
September 11, 2015

The Singapore Tourism Board (STB) is launching a new S$10 million Experience Step-Up Fund (ESF) to encourage businesses to develop new tourism experiences that will enhance overall visitor experience and satisfaction in Singapore.

In conjunction with the launch of the new Fund, which is part of its Tourism Product Development Scheme, the Board is also calling for proposals for tour development and technology initiatives.

STB Director of Visitor Experience and Capability Development Choo Huei Miin explains “increasingly, travellers are seeking varied and engaging experiences that allow them to gain a deeper appreciation and understanding of our stories and heritage.

“They're not just going for run-of-the-mill city tours but unique ones like back-of-house visits, precinct or interest-based tours.

"Through the ESF, which is underpinned by STB's Quality Tourism strategy, we aim to spur tourism businesses to create and deliver more and better experiential offerings that add to Singapore's overall destination attractiveness.

“Tourism businesses are also encouraged to adopt innovative technology solutions to up their game."

Susan Ang, Divisional Director, Island Investment and Branding, Sentosa Development Corporation, sees that the ESF could benefit Singapore's famous resort island.

Ang comments "Sentosa is constantly looking at ways to improve its operations, services and infrastructure, to enhance the experiences of our guests on the island.

“We believe that the introduction of this new scheme by STB will be helpful to our many partners on the island, as they would have the opportunity to tap on this funding to enhance their offerings and ultimately, create a more dynamic and memorable experience for all our visitors."

Call for Proposals for Tour Development and Technology Initiatives
Singapore Registered Businesses can submit their proposals for tour development and technology initiatives from now till 5th February 2016. 

STB will hold bi-monthly evaluation cycles in October and December 2015 and February 2016. Applications are to reach STB by the 5th of the month of the evaluation cycle. Examples of projects that can be supported include the following:

Call for Proposals for Tour Development

• New precinct tours
• Interests-based tours (e.g. culinary, nature, sports and education)
• Back-of-house tours
• Tours to discover hidden gems 

Call for Proposals for Technology Initiatives

Technology solutions that:

• Enhance the overall visitors' experience within attractions and precincts in a deeper and more engaging manner e.g. interactive storytelling and better or more interesting way-finding
• Increase visitors' awareness and avail them of post-arrival information easily, with recommendations on activities and experiences
• Are impactful and/or innovative; serving to create a memorable and differentiated experience for visitors such as new technologies with personalisation options, virtual/augmented reality assistants.

Applicants will be evaluated by STB against a set of evaluation criteria such as the innovativeness and potential to attract visitors, as well as the long-term sustainability of the proposal amongst others. Successful applicants could receive funding support of up to 70% of qualifying costs. 

For more information visit www.stb.gov.sg or www.yoursingapore.com

Images: Sentosa Island's Luge Skyride (top) and the Singapore Safari River Cruise (below). 

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