AusLeisure

The Global Wellness Institute (GWI) has released new data showing that international wellness tourism revenues have been growing at a significantly faster rate - 20% from 2013 to 2015 - than domestic wellness travel, which grew 11% in the same period.

Statistics also revealed that secondary wellness tourism - which is defined as wellness services sought during travel, but where wellness is not the main purpose of the trip - is growing slightly faster than primary wellness tourism, where the main purpose of the trip is wellness.

The statistics were revealed at the World Travel Market in London late last year, where the GWI hosted the Wellness Travel Symposium.

The GWI also recently reported that global wellness tourism revenues grew an impressive 14% from 2013 to 2105 (to US$563 billion), more than twice as fast as overall tourism (6.9%) - while also projecting that this “unstoppable” tourism category would grow another 37.5%, to US$808 billion, by year 2020.

The top 20 national wellness tourism markets (inbound and domestic combined) show the USA as the world’s largest market, with US$202 billion in revenues, or more than three times more than second market, Germany. Meanwhile China showed the biggest growth: jumping from the ninth largest market in 2013, to fourthth in 2015, with revenues growing more than 300%, from US$12.3 billion to US$29.5 billion

GWI Senior Research Fellow Katherine Johnston advised “the Chinese consumer’s appetite for wellness-focused travel is huge and growing, but the current infrastructure for delivering these services and experiences in China at an international standard is still limited.

“But given the country’s unique wellness ‘assets’ - from traditional Chinese and herbal medicine, to energy work and martial arts - there is enormous potential for China to become both an international and domestic wellness tourism destination.”

Domestic wellness tourism represents the majority of wellness trips (83%) and revenues (67%). But international/inbound wellness tourism grew at a much faster rate than its domestic equivalent from 2013-2015: 22% growth in trips and 20% growth in revenues for international, compared to 17% and 11% for domestic.

While international revenues grew more than twice as fast as domestic, both categories saw strong growth from 2013 to 2015: international trips grew from 95.3 million to 116 million, while domestic trips jumped from 491 million to 575 million.

According to the GWI, the bulk of wellness travel is done by secondary wellness tourists – those who seek wellness experiences during travel - but where wellness is not the primary motivation for the trip.

Secondary wellness tourists accounted for 89% of wellness tourism trips and 86% of expenditures in 2015 - up from 87% of trips and 84% expenditures in 2013.

The top five growth leaders for percentage increase in wellness trips (among the top 20 nations for wellness tourism revenues) are:

1. Australia (+85%), 
2. China (+60%), 
3. Brazil (+46%), 
4. Indonesia (+40%) and 
5. Russia (+31%)

28th October 2016 - MOROCCAN-STYLE HAMMAM GETS OFFICIAL OPENING AT HEPBURN BATHHOUSE & SPA 

1st September 2016 - WTTC CHALLENGES TOURISM BUSINESSES TO SHOW HOW SUSTAINABLE THEY ARE ​

10th June 2016 - FITNESS INDUSTRY SAYS ‘YES’ TO GLOBAL WELLNESS DAY

11th April 2016 - WELLNESS TOURISM ON THE RISE 

29th April 2015 - AUSTRALIAN BACKED WELLNESS RESORT PRESENTS A NEW APPROACH TO LIFESTYLE TOURISM

4th February 2015 - FITNESS AND WELLNESS HOLIDAYS A GROWING TREND

2nd December 2014 - NEW CLINIC ADVANCES NORFOLK ISLAND AS A WELLNESS DESTINATION

20th October 2010 - KEEPING FIT AND ACTIVE ON THE HIGH SEAS

19th August 2010 - TAPPING INTO HEALTH AND WELLNESS TOURISM

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.