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Shooting Australia names Sarah Brady as General Manager Commercial and Marketing

Shooting Australia names Sarah Brady as General Manager Commercial and Marketing
November 11, 2020

For their newly created position of General Manager, Commercial and Marketing, Shooting Australia has appointed experienced sports administrator Sarah Brady.

Commencing today, Brady will be responsible for expanding Shooting Australia’s revenue streams, delivering events and broadening communication and marketing activity ahead of the Tokyo Olympic and Paralympic Games next year.

Brady has vast experience working with sports, clubs, venues and major events and was recently Tournament Experience Manager at the ICC T20 Women’s World Cup where she successfully delivered a record breaking tournament which was recently named Australian Event of the Year.

Brady has also previously held senior marketing and commercial positions with Brisbane Lions and GWS Giants AFL Clubs, Manly-Warringah and South Sydney NRL teams, Etihad Stadium and Paul Sergeant Events.

Shooting Australia Chief Executive, Luke van Kempen, said Brady rose above a large, high quality field of applicants and added “we are delighted Sarah is joining Shooting Australia at a time where we are undergoing an exciting period of commercial transformation.

“Shooting Australia has secured the 2024 World Junior Championships with other international events for Australia also on the horizon.”

Brady said she was looking forward to working with staff and athletes at Shooting Australia and establishing and building strong and lasting relationships with stakeholders, partners, contractors and Member Organisations.

Brady advised “I have a strong passion for working with and growing sports. I have spent most of my career finding and creating new audiences and revenue streams for clubs, sports and events. I believe the sport of Shooting has enormous potential as we move closer to next year’s Olympic and Paralympic Games and through to the 2024 Olympic and Paralympic Games in Paris and beyond.”

Related Articles

4th November 2020 - Funding certainty sees Shooting Australia to unveil new developments

24th September 2020 - Shooting Australia creates new commercial and marketing role ahead of Tokyo Olympic and Paralympic Games

9th September 2020 - Shooting Australia announces 2024 World Junior Championship to be held in Sydney

25th January 2020 - Former Sports Minister Bridget McKenzie approved more than $1 million in grants for shooting clubs

30th November 2017 - Sport Climbing Australia appoints Paul Sergeant Events as commercial and marketing partner

11th October 2016 - Management emphasises Etihad Stadium’s continuation as a multi-purpose venue

7th October 2016 - AFL agrees Etihad Stadium purchase

28th August 2020 - Construction set to start on Darebin Multi-Sports Stadium


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