Latest News

Back to Latest News back


Sea World revealed as Australia’s most visited attraction

Sea World revealed as Australia’s most visited attraction
May 29, 2014

Sea World has been revealed as the attraction most visited by Australians – with a Newspoll survey suggesting that over eight million Australian adults aged 18 to 64 have visited the Gold Coast theme park. The figure represents 56% of Australian adults.

The survey also found that 7.3 million Australians had visited Dreamworld and that 6.7 million had visited Warner Bros. Movie World.

Taronga Zoo was the only non-Gold Coast attraction in the top four of Newspoll’s Attraction Parks in Australia survey, with 6.8 million having visited the Sydney wildlife attraction.

The survey also shows that major animal parks and zoos are among the top destinations when analysed on a state-by-state basis, with Taronga Zoo being the most visited attraction in NSW, Melbourne Zoo being in number one in Victoria and the Sunshine Coast’s Australia Zoo being the fourth most visited attraction in Queensland.

Attraction Parks in Australia is based on Newspoll market research that asked a sample of 1,203 adult Australians which Australian attraction/park they have ever visited.

Queensland, NSW and Victoria filled the top 20 places in the survey with eight attractions in Queensland, seven in NSW and five in Victoria.

The survey also charted Australians' intention to visit attractions in the next two years, recording the following plans:

Dreamworld - 23% of Australians plan to visit in the next two years.
Sea World - 21%
Warner Bros. Movie World - 21%
Wet'n'Wild Water World (Gold Coast) - 17%
Taronga Zoo - 16%
Melbourne Zoo - 15%
Australia Zoo - 13%
Wet'n'Wild Sydney - 11% (20% in NSW)
Luna Park Sydney - 10%
Sovereign Hill, Ballarat - 10%
Western Plains Zoo, Dubbo - 10%
Sea Life Aquarium, Melbourne - 10%
White Water World - 9%
Luna Park Melbourne - 9%
Adventure Park, Geelong - 8%
Scenic World Blue Mountains - 8%
Kuranda Skyrail & Scenic Railway, Cairns - 8%
Sydney Sea Life aquarium - 8%
Aussie World, Queensland - 6%
Jamberoo Action Park - 6%

Click here to view Attraction Parks in Australia.

Click here for more information on the Attraction Parks in Australia survey.

Related Articles

10th March 2014 - Wet’n'Wild Sydney visitation hits other NSW attractions

13th February 2013 - Australians in 2013: 21% to visit a theme park, 12% to join a gym

15th April 2011 - Sea World Resort wins ‘Best Family Resort’ Award

28th February 2011 - Sea World Resort and Water Park Launches Exclusive Dolphin Presentation

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness



SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues


Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues


Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues



PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business