DAE Global
DAE Global is one of the world’s leading international creative and production practitioners, creating award-winning sport, culture and entertainment experiences for over 30 years. It was…
read moreTo elevate the role of sustainable tourism, AMAALA, a luxury destination located along Saudi Arabia’s northwestern coastline, has appointed British award-winning architectural design and engineering firm, Foster + Partners as its Architectural Advisors of the development.
Immersed in the philosophies of art, wellness, and the purity of the Red Sea, AMAALA is set in the Prince Mohammed bin Salman Nature Reserve across three unique communities: Triple Bay, The Island, and The Coastal Development.
The trio of communities will represent three different sets of experiences for visitors, with Foster + Partners responsible for innovative and sustainable design solutions across AMAALA’s masterplans and projects.
AMAALA Chief Executive, Nicholas Naples advised “AMAALA will represent a singularly unique experience, one which redefines the ultra-luxury experience in its entirety. We are delighted to be partnering with one of the world’s most recognised names in architecture and design to realise our vision.
“There is a natural synergy with Foster + Partners, whose ongoing commitment towards sustainability and green projects is aligned with our ethos and commitment to being net carbon neutral from day one of operations. Creating a coastal oasis that elevates the role of responsible tourism globally.”
AMAALA states that it “seeks to strike an emotional chord with visitors through the creation of transformative experiences, individually curated to guests needs, while the exclusivity of the destination aligns it with those who are connoisseurs of fine living.”
Foster + Partners Senior Partner Stuart Latham noted “the ambition and scale of the project is striking, and we’re excited to help the Kingdom of Saudi Arabia with its vision for an unforgettable luxury experience which acknowledges the sensitive nature and ecological significance of the site for tourists from across the globe.”
AMAALA is reinventing commonly experienced activities into an all year-round destination based on the beauty and untouched nature of the Red Sea, extending the Mediterranean yachting season from October to December. Through its trio of communities, AMAALA will establish a globally recognised hub for arts and culture with a focus on contemporary art, as well as the most comprehensive, integrated health, wellness and sports offering globally.
Nested in Saudi Arabia’s Vision 2030 plan, the development of AMAALA is being rolled out across three key phases, with completion of the destination ahead of the realisation of Saudi Vision 2030.
Images top and below courtsey of AMAALA; image centre of AMAALA Triple Bay Master Plan Credit: AETOSWire
25th February 2020 - Saudi Arabia commences construction on NEOM
3rd January 2020 - New research shows increasing tourist interest in visiting Saudi Arabia
21st December 2019 - The Second Winter at Tantora Festival launches in Saudi Arabia
6th October 2019 - Open space and cultural projects aim to transform Saudi Arabian capital
27th September 2019 - Saudi Arabia looks to open up to non-Muslim international tourists
23rd July 2019 - Saudi Arabia hosts first International Beach Sports Tournaments at NEOM giga-project site
11th July 2019 - Backlash sees Nicki Minaj pull out of Saudi Arabia festival
5th July 2019 - Rapper Nicki Minaj to headline Saudi Arabian music festival
1st July 2019 - Masterplan revealed for Saudi Arabia’s entertainment and sport city giga-project
16th October 2018 - Bounce to open first female-only trampoline park in Saudi Arabia
2nd May 2018 - World Wrestling Entertainment stages first event in Saudi Arabia
21st April 2018 - Saudi Arabian authorities shut down women’s fitness club over ‘indecent’ video
6th April 2018 - Six Flags announces plans for first Saudi Arabia theme park to open by 2022
1st November 2017 - Sir Richard Branson to turn 50 Saudi Arabian islands into luxury tourism destinations
30th October 2017 - Saudi Arabia to allow women to attend stadium-based sport
11th October 2017 - Saudi Arabia reveals US$2.7 billion plan to expand entertainment sector
28th September 2017 - First ever admission of women to Saudi Arabian sport stadium
5th September 2017 - Global wellness brand set to launch new centres in Saudi Arabia
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