Robert Irwin features in Queensland Government domestic tourism campaign

February 6, 2020

Queensland Premier Annastacia Palaszczuk has announced Robert Irwin is featuring in the next phase of Queensland’s latest domestic tourism campaign. The social media campaign was launched today after recent bushfires and the impacts the coronavirus is having on Queensland’s tourism sector.

Premier Palaszczuk considers Robert Irwin, wildlife photographer from Australia Zoo to be “recognisable the world over and a great ambassador for our state and I’m so glad he’s helping get the message out that Queensland is open for business.”

Queensland Tourism Industry Development Minister Kate Jones said Irwin joined a long list of Queensland tourism operators in filming segments for the new video, which will be used across social platforms and encourages Australians to holiday in Queensland.

Premier Palaszczuk added “when times get tough, Queenslanders stand together. We’ve done it through fires and floods, now the coronavirus.

“We need to do all we can to help our critical tourism industry through these tough times.

“We need to tell Australians that Queensland remains open for business and we need to encourage them to spend their tourist dollars in our state.

Minister Jones said it was great to have Robert Irwin on board noting “Tourism operators around the state need all the help they can get right now. This campaign will make sure that Queensland is front-of-mind for millions of Australians looking to book a holiday.

“The Irwins are icons, particularly in the US. To have Robert backing in this campaign is invaluable.

“When times get tough, Queenslanders work together. Tourism operators right across the state have banded together through this campaign.

“One in 10 Queenslanders are employed in the tourism sector. We must work together to safeguard this industry.

Minister Jones continued “we want Aussies to know that they don’t have to go overseas to have a great holiday.

“Queensland has something for everyone – from our laidback lifestyle to our beaches and amazing food.

“It’s more important than ever before for Australians to head to the sunshine state.”

Minister Jones said the sentiment of the video was shared by operators across Queensland.

The video features images from a range of Queensland tourism attractions and businesses including:

Cape Hillsborough Sunrise Wallaby Experience
Skyrail Rainforest Cableway
Movie World
Quicksilver Group
Riverlife Brisbane
Mon Repos Conservation Park
The Calile Hotel Brisbane
Ocean Rafting
Jellurgal Aboriginal Cultural Centre
Pyramids Road Wine
Spicers Hidden Vale
Ballandean Estate Wines
Kingfisher Bay Resort
Mount Barney Lodge
Lady Elliott Island Eco Resort
Magnetic Island
Outback Aussie Tours

To view the video: https://facebook.com/annastaciamp/videos/212666336524112/

Image top of Robert Irwin and above of Movie World both featuring in the new campaign

30th January 2020 - TAFE Queensland and Dreamworld partner to deliver wildlife conservation training

24th January 2020 - Australia’s first glass bridge proves a popular attraction for outback Queensland

19th January 2020 - Queensland tourism experiences record growth in American visitors

18th January 2020 - South east Queensland deluge closes Dreamworld, Movie World and Wet’n'Wild Gold Coast

14th January 2020 - South East Queensland tourism strategy announced

21st December 2019 - $6 million funding for Queensland tourist destinations impacted by bushfires

11th November 2019 - Queensland Government announces 2020 as the Year of Indigenous Tourism

6th January 2020 - Australia Zoo Wildlife Hospital treats 90,000th patient

20th May 2019 - Australia Zoo highlights the importance of bees on World Bee Day

15th April 2019 - Australia Zoo partnership to deliver multi-million-dollar camping experience

19th March 2019 - Australia Zoo campaigns over wild crocodile egg harvesting plan

6th April 2017 - Australia Zoo a temporary home for Hamilton Island’s cyclone affected wildlife

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.