AusLeisure

Aiming to allow cashless transactions and increase guest expenditure, Resorts World Sentosa (RWS) is planning to introduce wearable radio frequency identification technology (RFID) tags at its Adventure Cove Waterpark.

Currently being trialed prior to full-scale implementation, the Singapore attraction is aware of the success of Walt Disney Parks and Resorts' MyMagic+ crowd management and data collection project and its MagicBands guest tracking system.

Commenting on the initiative, RWS Vice President of Attractions Jason Horkin explains "these tags will allow our park guests to pay for services including food & drinks, retail products, as well as top-up their admission for marine interaction programs.

“With cashless transactions, guests will be able to enjoy a seamless experience as they enjoy their day in the park. Such RFID technologies will also provide insights into purchase patterns and act as valuable feedback to provide better for guests’ demands.”

When visitors to the park want to make a purchase, the staff member simply scans the guest’s tag to complete the transaction.

Separately, local media reported that the Singapore Tourism Board (STB) is also considering the use of RFID wristbands.

A recently released tender document calls for up to 1,000 tags and 20 tag-detecting readers to be tested at two unspecified locations, a visitor attraction and a MICE venue, between November and January.

STB noted that Disney increased visitor spending by 8% just three months after rolling out its MagicBands, with STB saying that it would be exploring using the technology for events and attractions, entry access, food and retail payments, and social media.

Applications in the readers include the ability to request rights to access user’s social media, suggest purchases based on registration information and post pictures on social media.

Like RWS, STB will use the technology to glean consumer behavioural insights.

21st July 2014 - RESORTS WORLD SENTOSA’S ATTRACTIONS WELCOMES 20TH MILLION VISITOR

12th March 2014 - DISNEY REAPS BENEFITS FROM US$1 BILLION PROJECT TO TRACK GUEST BEHAVIOUR

27th March 2012 - TICKETING SCAMS AFFECT SINGAPORE ATTRACTIONS

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