Latest News

Back to Latest News back

 

Research reveals the social value of a football club

Research reveals the social value of a football club
March 3, 2015

A new Latrobe University research project has revealed the true benefits of being involved with community football clubs.

The landmark study into the influence and impact that local football clubs around Victoria have on their communities provides a resounding endorsement of the many social and economic benefits that flow from Australian Football (AFL).

The Latrobe University research project, conducted in partnership with AFL Victoria and the AFL, found that community football clubs generate a range of positive effects for local communities, including heightened levels of physical and mental wellbeing, social interaction and economic activity.

The research, based on interviews and a survey of club members from across the State, highlights that regardless of where you live in Victoria, or how often you are involved in a football club each week, you are likely to experience greater social connectedness, well-being and physical and mental health than if you were not involved. These benefits apply to all club participants, including players, coaches, volunteers and supporters.

The Centre for Sport and Social Impact at La Trobe University conducted the 12-month research project, involving in-depth case studies of nine clubs, 110 extensive interviews with club and community members and analysis of 1,677 survey responses from individual club members.

Highlights of the study include:

• For every dollar spent on a community football club, at least $4.40 is returned in social value in terms of increased social connectedness, wellbeing, mental health status, employment outcomes, personal development and physical health.
• A football club’s reach is significant and extends beyond the players, coaches, administrators and volunteers within the club; for every one player, football clubs reach 10 people in their community.
• Football clubs provide individuals, particularly those aged 15-24, with significantly increased chances of securing employment via the social networks provided by the club.
• The self-reported mental health of people aged 18-24 associated with a football club is substantially higher than the general population.

AFL Chief Executive Gillon McLachlan welcomed the research and said it provided clear evidence to support long-held beliefs about the wide-ranging social and economic value provided by community football clubs.

McLachlan stated “anyone who has been involved with a community football club will know that they are much more than just a sporting group.

“La Trobe University has found that the social, health, community and economic outcomes generated through involvement with our game at a community level can be life-changing. ”With more than 1,100 clubs in Victoria and over 2,600 nationally, these benefits are delivered to people and communities right across Victoria and Australia.

“At thousands of football grounds across the country each season, we have these fantastic community hubs providing people of all ages and from all walks of life an opportunity to be part of a tight-knit community, bonded by passion, common purpose and a love of our great game.”

Professor Russell Hoye, leader of the research project, said it was one of the most interesting research projects undertaken by the Centre for Sport and Social Impact.

Professor Hoye added “this study is the first anywhere in the world that has attempted to measure the social impact of a community sports club.

“Adapting the Social Return on Investment method developed in the United Kingdom to assess the impact of Australian Rules football clubs has yielded great insights as well as supporting evidence for the oft-made claims about the benefits of football clubs.

“We hope to extend this research to develop some additional resources to help local clubs maximise their social impact and thereby attract further community, government and corporate support for their endeavours.”

Click here to view a summary of the report.

Image courtesy of AFL Victoria/Yuri Kouzmin.

9th December 2014 - AFL VICTORIA ACHIEVES RECORD PARTICIPATION THROUGH 2014

23rd September 2014 - AFL VICTORIA PARTNERS WITH GOOD SPORTS 

10th September 2014 - SGL FEASIBILITY CONSULTANCIES BOOST PROJECT FUNDING

22nd August 2014 - AFL PUTS THE FOCUS ON FANS

28th January 2014 - WORK STARTS ON $47.2 MILLION WERRIBEE SPORTS AND FITNESS CENTRE EXPANSION 

22nd March 2013 - MORE TO AFL SUPPORTERS THAN FOOTY 

24th November 2012 - FOUR NEW DIRECTORS AT VICSPORT

8th October 2012 - GEMBA TO COMPLETE MOORABBIN OVAL FOOTBALL HUB FEASIBILITY STUDY ‚Äč

17th February 2012 - AFL RECORDS RARE NET LOSS WHILE PARTICIPATION AND MEMBERSHIP RISES


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business