Latest News

Back to Latest News back

 

Research group launches campaign to end alcohol advertising in sport

Research group launches campaign to end alcohol advertising in sport
September 16, 2018

Citing evidence that exposure to alcohol advertising encourages young people to drinking from an earlier age, a campaign to end alcohol advertising in sport is set to launch in Melbourne next month.

Promoted by the Foundation for Alcohol Research and Education (FARE), an independent, not-for-profit organisation working to stop the harm caused by alcohol, the campaign calls for alcohol advertising to be phased out of professional sports.

On its website, End Alcohol Advertising in Sport, it advises “millions of Australian children and families watch the AFL, NRL, and cricket; sports which are saturated with alcohol advertising. So much so that it’s becoming impossible to know where the game ends and the alcohol marketing begins.

“Yet all the evidence shows that exposure to alcohol advertising is associated with young people drinking more and from an earlier age.

“That’s why we’re calling for an end to alcohol advertising in sport. Let’s protect our kids by removing alcohol brands from Australia’s favourite games.

“We know Australians care deeply about this issue and change is possible but we need your help to get there. As a community, we can encourage Australia’s favourite sports to give up alcohol advertising; encourage governments to assist offending codes to break their addiction of alcohol industry dollars, inspire and ignite change across all professional sporting codes; and build a better future for our kids.”

Established in 2001, FARE has been working since 2001 with communities, governments, health professionals and police across the country to stop alcohol harms by supporting world-leading research, raising public awareness and advocating for changes to alcohol policy.

Backed by health groups, the Country Women’s Association of Australia and religious groups including The Salvation Army and the Uniting Church in Australia, FARE recently called for further government efforts in the prevention and treatment of Fetal Alcohol Spectrum Disorder (FASD) on FASD Day.

The Foundation is highly critical of what it calls “the harmful drinking culture that currently exists in Australia”, advising that “alcohol harm is significant, resulting in more than 5,500 lives lost and 157,000 hospitalisations each year in Australia. Alcohol is also the major contributor to the three leading causes of death among adolescents: unintentional injuries, homicide and suicide. The social and economic costs to the community as a result of alcohol are insurmountable.

“Alcohol sponsorship of sport has an impact on both players and spectators. It is associated with hazardous drinking by those playing the sport and communicates strong messages about alcohol brands and drinking that are absorbed by children. Alcohol sponsorship of sporting events is resulting in children and young people associating alcohol with sport.

“An Australian study of 164 children aged five to 12 years found that 76% were able to correctly match at least one sport with its relevant sponsor. This is not surprising given an estimated cumulative audience of 26.9 million Australian children and adolescents watching Australia’s major televised sporting codes, AFL, Cricket and NRL are exposed to 51 million instances of alcohol advertising, with nearly half (47%) of these broadcast during daytime programming between 6am and 8.30pm.”

The launch of the End Alcohol Advertising in Sport is being held at the Glasshouse in Melbourne and Olympic Park on 10th October.

For more information go to www.endalcoholadvertisinginsport.org.au

Editor’s note: FARE and the End Alcohol Advertising in Sport declined to provide a spokeperson when asked by Australasian Leisure Management.

Related Articles

22nd June 2018 - Alcohol researchers report rise in domestic violence on State of Origin nights

16th November 2016 - Research shows correlation between alcohol consumption and river drownings

5th April 2016 - Report says Australia is losing the war on obesity and alcohol

3rd January 2016 - WA Health issues drug and alcohol warning to summer festival fans

25th April 2015 - Alcohol industry uses social media to present drinking as an integral part of the sport experience

10th November 2014 - Alcohol-fuelled assaults - what should a hospitality provider do?

26th October 2014 - Alcohol, fast food and gambling dominate Aussie sport

16th September 2014 - Footy brawls put focus on security and alcohol management at community sports grounds

5th February 2014 - World Health Organisation calls for Governmental restrictions on alcohol and sugar

18th January 2014 - Alcohol brands defend sports sponsorships

8th January 2014 - Alcohol and Australian sport: the right mix?

15th October 2013 - Cricket Australia criticised for rejecting anti-alcohol advertising in domestic one-day competition

27th October 2012 - Conference to explore drugs and alcohol in sport ‘the silent epedemic’

7th September 2011 - WA Venues move away from alcohol sponsorship

13th July 2010 - Health Charity adds pressure to alcohol and sport sponsorship debate

26th April 2010 - Government Welcomes live music industry stand against alcohol-related violence

2nd September 2009 - Health Strategy seeks Ban on Alcohol Sponsorship in Sport


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business