PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
Repucom rebranded as Nielsen Sports after $260 million sale
Australian-founded global sports marketing agency Repucom has been rebranded as Nielsen Sports following the company having been purchased by the research giant last month in a $260 million deal.
Repucom was founded by Australian Paul Smith in 2004 – backed by investors including Crown Resorts Chairman Robert Rankin, current Australian Rugby Union Chief Executive Bill Pulver and former ASX director Russell Aboud - to specialise in measuring and valuing sports sponsorships,
Repucom now has global annual revenues estimated at about $100 million and has grown to a business that employs 1,400 people in 23 offices in 14 countries with sports bodies such as the NFL, NBA, FIFA and English Premier League among its clients.
Expanded from Smith’s former venture, Total Sport & Entertainment, in recent years Repucom has grown to provide consumer research and consulting services, for both sports bodies and sponsors, which led to the business having rapid growth over the past five years as it embarked on an aggressive acquisitions strategy of other sports marketing and consulting firms around the world.
Smith recently told the Australian Financial Review, “we are only a sports business, that's the reason for our success.
"So we really know the sports business so we can deliver our services and appreciate how people use our information.”
Commenting on the coming together of the companies, Repucom Australia joint Managing Director Shane Mattiske stated “we’re very, very excited about this partnership with Nielsen, and already we can see huge value in joining the old Repucom offering together with this huge depth of data and insight that Nielsen provides across the broader landscape, whether they are digital insights, social media or digital measurement.”
17th March 2016 - REPUCOM RELEASES 2016 F1 SPONSORSHIP REPORT
6th August 2015 - REPUCOM APPOINTS SHANE MATTISKE TO MANAGING DIRECTOR ROLE IN AUSTRALIA
11th March 2015 - MORE WOMEN PLAYING AND WATCHING SPORT, BUT PAY GAP REMAINS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…read more
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…read more
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!