Latest News

Back to Latest News back

 

Reebok and Les Mills introduce new workout concept to revolutionise studio fitness

Reebok and Les Mills introduce new workout concept to revolutionise studio fitness
June 5, 2014

Reebok and Les Mills have revealed The Project: IMMERSIVE FITNESS™, a new workout concept that aims to revolutionise the Studio Fitness industry.

The Project: IMMERSIVE FITNESS™ draws inspiration from live music performance technology and 360° cinema to take the studio workouts to showcase fitness in the digital age.

The Project: IMMERSIVE FITNESS™ surrounds participants with cinema quality video content projected onto screens of a purpose-built studio. Instructors cue exercise moves synchronised perfectly with music and graphics, creating a truly immersive fitness experience. The new concept is the integration of technology, exercise education and creative design.

Les Mills Program Director Les Mills Jr explains “the Project adds a rich visual experience to music and group exercise choreography.

“Participants taking part in a cycle class may find themselves riding up an impossibly steep glacier or sprinting their way around a digital velodrome. In a dance class you might be immersed in a tent at a music festival, where everybody‟s dancing together.”

Both Reebok and Les Mills understand the importance of a varied routine to ensure that consumers are constantly engaged and challenged by their workout. The Project: IMMERSIVE FITNESS™ enables and encourages people to embrace the physical, social and mental side of fitness.

Les Mills Chief Executive Phillip Mills Chief Executive states “the concept of ‘Immersive Fitness’ is all about what the fitness community refer to as the ‘zone’ – that state of mind where people are performing at their peak; a place of focus, achievement and fulfilment.

“At Les Mills, we have been creating group workout environments that lead people to the zone for 30 years; through music, choreography and rock star instructors.

“The Project really takes the zone to the next level and we, along with our collaborator Reebok, are so thrilled to share this brand new fitness experience with the world.”

Reebok Brand President Matt O’Toole adds “at Reebok, we are committed to driving the next great evolution in the fitness industry.

“We’re not content to just accept things the way they are. We want to do it better, and The Project is really just the beginning. Along with our partner Les Mills, we are redefining what is possible and taking the in-gym fitness experience far beyond what has existed for the past few decades.”

Some of the world’s favourite Les Mills workouts have been adapted specifically for consumers to trial during an international European tour over the coming months.

Following its debut in London, The Project: IMMERSIVE FITNESS™ will make a promotional tour of major European cities including Stockholm, Berlin, Amsterdam, Paris and Milan, giving fitness enthusiasts the opportunity to experience the new program free of charge, with workouts including The Trip’ (cycle class), BODYCOMBAT™/LES MILLS GRIT™ Immersive, and BODYJAM™/ BODYBALANCE™ Immersive.

A wider consumer launch in Europe and the United States is planned for 2015.

Reebok and Les Mills have applied their expertise to create a collection of co-branded apparel and footwear specifically designed to be worn during these types of studio fitness workouts. The Reebok/Les Mills collection is available to buy worldwide and will be worn by Les Mills instructors around the globe.

5th February 2014 - NEW CO-BRANDED REEBOK/LES MILLS FITNESS WEAR HITS THE GYM FLOOR 

8th December 2013 - HIGH PROFILE PARTNERSHIPS SET TO REVIVE REEBOK’S FORMER GLORIES

26th September 2013 - ALLIANCE BETWEEN REEBOK AND LES MILLS TO REVOLUTIONISE GROUP FITNESS 

 

2nd October 2012 - LES MILLS SHOWS GRIT IN ENGAGING CLUB MEMBERS

13th September 2011 - GYM WEAR BECOMES LIFESTYLE WEAR

5th April 2011 - LES MILLS TO LAUNCH SH’BAM DANCE WORKOUT

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

AAC ID SOLUTIONS

AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…

read more

Access / Marketing / Safety / Ticketing

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

Rae-Line

Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business