Latest News

Back to Latest News back

 

Ready, Set, Go! mobile app helps tourism businesses prepare for the unforeseen

Ready, Set, Go! mobile app helps tourism businesses prepare for the unforeseen
November 22, 2013

The Ready, Set, Go! mobile app aims to help the tourism industry improve its readiness for unforeseen events.

The powerful digital tool was created by the Queensland Tourism Industry Council (QTIC), EC3 Global and the National Centre for Studies in Travel and Tourism through funding from the Commonwealth Government's Department of Industry under its Small Business Advisory Services program Queensland Natural Disaster Assistance round.

The free mobile app will be available for download from next Tuesday (26th November 2013).

Welcoming the new app, John Sharpe, owner of Brisbane-based adventure tourism operator Riverlife, highlighted how it would assist Queensland tourism businesses prepare for disasters or weather crises, similar to the 2011 floods which devastated his business.

Sharpe said the Ready, Set, Go! mobile app will be an invaluable tool for tourism businesses looking for an easy and effective way to get prepared for severe weather events and help them manage their business in times of crisis.

Sharpe explained "I understand only too well how hard it is being a small business owner and thinking that you're prepared for the worst case scenario.

"The 2011 floods caused $100,000 worth of damage to Riverlife and we were forced to shut down temporarily, which resulted in a significant loss of revenue and staff wages. We thought we were covered by our business interruption policy but our insurance company didn't pay us anything.

"It's easy to be a little complacent and think Oh, it won't happen to us, we'll be right'. The best way for other tourism operators to avoid finding themselves in such a devastating situation is to be prepared and have a plan ready to know what steps to take towards management and recovery."

QTIC Chief Executive Daniel Gschwind said Queensland's tourism industry has certainly had its fair share of disaster and weather challenges in recent years.

Gschwind stated "tourism operators know only too well that floods, bushfires and cyclones are part and parcel of doing business in Queensland, yet too many are putting themselves at risk of closure due to inadequate preparation for natural disasters and severe weather events.

"In 2010-11, flooding and Cyclone Yasi were estimated to have caused a loss of around $400 million to tourism exports. Then on top of that we saw the devastation of flooding earlier this year on the Australia Day long weekend.

"As we approach another summer of unpredictable weather, the best way for any business to cope in an emergency situation is to have a plan before a crisis strikes.

"The Ready, Set, Go! app transforms a person's smartphone into a disaster management headquarters. Essentially, it's like having a digital business continuity plan which holds all the essential information to get a business up and running again after an incident or crisis."

Gschwind said research has shown 80% of businesses without a continuity plan don't survive two years after a major crisis (Source: APEC, 2008), adding "we also know that for every dollar invested in disaster mitigation, three dollars is saved in recovery costs.

"This is a crucially important factor for tourism businesses, just like Riverlife, when considering how severely they would be impacted in the short and long term if they went through a major crisis."

A series of workshops for tourism operators to learn how to use the APP, deal with a crisis and plan for getting back to business will be held across Queensland in the coming weeks.

Dates and locations are:

26th November - Brisbane, 2pm - 3pm
2nd December - Sunshine Coast, 3pm - 4pm
3rd December - Cairns, 3pm - 4pm
4th December - Port Douglas, 12pm - 1pm
10th December - Fraser Coast, 2pm - 3pm

To register or find out more, contact Kelly Haussler on 07 3238 1901, E: Kelly.Haussler@ec3global.comwww.qtic.com.au


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness

 
 

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business