Latest News

Back to Latest News back

 

Rainbow’s End wins top honours at IAAPA Brass Ring awards

Rainbow’s End wins top honours at IAAPA Brass Ring awards
November 23, 2012

The international attractions industry has awarded Auckland theme park Rainbow's End two major awards at the 2012 International Association of Amusement Parks and Attractions (IAAPA) Brass Rings awards.

Held last week at the IAAPA Attractions Expo in Orlando, Florida, Rainbow's End was awarded the Best Employee Reward and Recognition Program and Best Innovation in a Training Program for a facility with annual attendance less than one million.

The leading Kiwi attraction was also one of three finalists nominated for the Best Worldwide Family Entertainment Facility, an impressive achievement given the level of worldwide competition.

A delighted Rainbow's End Chief Executive Chris Deere welcomed the Awards stating "while we continually seek to improve what we do, these awards reinforce to our team that we are operating at a level higher than many comparable overseas parks.

"Rainbow's End has invested heavily in park improvements over the past few years and the capital investment will continue to ensure we keep the park modern and relevant for our guests."

The prestigious IAAPA Brass Ring Awards recognise attractions industry excellence with the recent awards ceremony bringng together hundreds of finalists from amusement parks, waterparks, zoos, aquariums, museums, and family entertainment centres around the world.

The top honours are given to companies and individuals for excellence in: marketing, live entertainment, human resources, retail, family entertainment centers, new product development, trade show exhibits at

IAAPA Attractions Expo, and new this year, food and beverage excellence.

Australasian and Asian 2012 Brass Ring award winners in 2012 were:

IAAPA APPLAUSE AWARD
Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR, China

MARKETING EXCELLENCE
Digital Marketing: Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR, China

LIVE ENTERTAINMENT EXCELLENCE
Best Male Performer: Peter Vawter, Universal Studios Japan, Konohana-ku, Osaka, Japan
Best Overall Production: Budget of $50,001 - $100,000
'Scaremonies', Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR

HUMAN RESOURCES EXCELLENCE
Best Innovation in a Training Program - Under 1 million attendance: Rainbow's End Theme Park, Auckland, New Zealand
Best Employee Reward and Recognition Program - Under 1 million attendance: Rainbow's End Theme Park, Auckland, New Zealand

RETAIL EXCELLENCE
Visual Display - Over 1 million attendance
Ocean Park Hong Kong, Aberdeen, Hong Kong, China SAR

Click here for more information.

23rd August 2012 - RAINBOW’S END CELEBRATES 30 YEARS WITH RECORD ATTENDANCES


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

Myzone

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business