Latest News

Back to Latest News back

 

Rainbow’s End wins top honours at IAAPA Brass Ring awards

Rainbow’s End wins top honours at IAAPA Brass Ring awards
November 23, 2012

The international attractions industry has awarded Auckland theme park Rainbow's End two major awards at the 2012 International Association of Amusement Parks and Attractions (IAAPA) Brass Rings awards.

Held last week at the IAAPA Attractions Expo in Orlando, Florida, Rainbow's End was awarded the Best Employee Reward and Recognition Program and Best Innovation in a Training Program for a facility with annual attendance less than one million.

The leading Kiwi attraction was also one of three finalists nominated for the Best Worldwide Family Entertainment Facility, an impressive achievement given the level of worldwide competition.

A delighted Rainbow's End Chief Executive Chris Deere welcomed the Awards stating "while we continually seek to improve what we do, these awards reinforce to our team that we are operating at a level higher than many comparable overseas parks.

"Rainbow's End has invested heavily in park improvements over the past few years and the capital investment will continue to ensure we keep the park modern and relevant for our guests."

The prestigious IAAPA Brass Ring Awards recognise attractions industry excellence with the recent awards ceremony bringng together hundreds of finalists from amusement parks, waterparks, zoos, aquariums, museums, and family entertainment centres around the world.

The top honours are given to companies and individuals for excellence in: marketing, live entertainment, human resources, retail, family entertainment centers, new product development, trade show exhibits at

IAAPA Attractions Expo, and new this year, food and beverage excellence.

Australasian and Asian 2012 Brass Ring award winners in 2012 were:

IAAPA APPLAUSE AWARD
Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR, China

MARKETING EXCELLENCE
Digital Marketing: Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR, China

LIVE ENTERTAINMENT EXCELLENCE
Best Male Performer: Peter Vawter, Universal Studios Japan, Konohana-ku, Osaka, Japan
Best Overall Production: Budget of $50,001 - $100,000
'Scaremonies', Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR

HUMAN RESOURCES EXCELLENCE
Best Innovation in a Training Program - Under 1 million attendance: Rainbow's End Theme Park, Auckland, New Zealand
Best Employee Reward and Recognition Program - Under 1 million attendance: Rainbow's End Theme Park, Auckland, New Zealand

RETAIL EXCELLENCE
Visual Display - Over 1 million attendance
Ocean Park Hong Kong, Aberdeen, Hong Kong, China SAR

Click here for more information.

23rd August 2012 - RAINBOW’S END CELEBRATES 30 YEARS WITH RECORD ATTENDANCES


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Altitude Training Systems

Also at 3 Squill Place, Arndell Park NSW 2148 ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help…

read more

Fitness / Sport / Technology

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business