Latest News

Back to Latest News back

 

Rackley Swimming joins retail transformation at Ipswich’s Yamanto Central

Rackley Swimming joins retail transformation at Ipswich’s Yamanto Central
June 11, 2019

With the new Yamanto Central shopping mall in the Queensland city of Ipswich looking to offer a new type of retail environment, Rackley Swimming will be operating a learn-to-swim facility in the new-build shopping centre.

Rackley Swimming General Manager, Jay Clarke sees that the facility will further showcase Rackley’s dedication to providing a family-friendly, enriching service, within one convenient location - adjacent to other complimentary, consumer-centric retail.

Clarke “this will be our fourth shopping centre swim school site, and from our experience, families are really wanting this new direction of neighbourhood retailing, especially in new residential development areas.”

With non-traditional tenants transforming the traditional retail landscape, as shopping centres address consumer needs for convenience and capitalising on the popularity of health and wellness to engage consumers, and drive sales, Clarke sees that shopping centres are evolving to form community centres - a one-stop destination for local residents - with a family-friendly, holistic twist. This evolution comes as amid a change in traditional retail and lifestyle business models, providing much needed convenient access to community services, all under one roof.

DMA Partners’ Ewen Burg, leads the leasing team for the soon-to-be built Yamanto Central shopping centre, and says targeted inclusion of services such as swim schools, health services and fitness usages, are set to change the shape and operation of suburban retailing over the foreseeable future.

Burg advises “a focus on increasing service-based offer is the new standard for modern retail centres. By expanding the traditional retail mix to incorporate service-based tenants, Yamanto Central will transform into a true community hub.

“Consumers no longer need to go to several locations around town to meet their needs when they have a one stop shop on their doorstep.”

Rackley Swimming is the latest signing for the new-build shopping centre, which according to swim school General Manager, Jay Clarke, will further showcase Rackley’s dedication to providing a family-friendly, enriching service, within one convenient location - adjacent to other complimentary, consumer-centric retail opportunities.

With 23 swim schools located across south east Queensland, Rackley’s new Yamanto school will cater to the booming region, where the population is anticipated to grow three times the national average - 93,890 by 2031.

The new site for Rackley Swimming in Yamanto, will offer the largest possible L-shape formation pool, undercover in a shopping centre location, provide ample parking, with easy facility access, generous viewing areas, and accommodating changing spaces for all family members.

Clarke adds “swimming lessons aren’t just an activity, they’re vital skills that can save your life. By providing our services in non-traditional settings like this – but within minutes from home – it’s a model that’s reinventing how we shop, but most importantly, focussing on the needs and wants of the community above all else.

“We’ve listened, and we’re delivering. We can’t think of a better location and neighbourhood to expand our family swim school – we really do look forward to meeting the Yamanto community very soon.”

The new Yamanto Central shopping centre, including the new home for Rackley Swimming Yamanto, is set to begin construction in late 2019.

Related Articles

27th May 2019 - Tracey Menzies joins the Rackley squad at Parkinson Aquatic Centre

4th March 2019 - Parkinson Aquatic Centre opens fully-equipped gym for Brisbane Southside residents

8th January 2019 - Rackley Swimming takes on management of two Gold Coast swim schools

21st October 2018 - Landlords see gyms fuel demand for retail property

14th March 2018 - Tony de Leede launches Club W concept, a new ‘third space’ for women’s wellness

11th December 2017 - New sports retail experience opens in Sydney

27th May 2015 - Retail industries to benefit from healthier lifestyles while gyms to experience revenue decline

27th March 2013 - FECs in malls to boost Asian retail sector in 2013

2nd February 2011 - Revitalising Retail in Leisure

11th February 2009 - Incognitus to offer solutions for Venues, Events and Retail


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of  treadmills,…

read more

Fitness / Recreation / Technology / Wellness

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business