Latest News

Back to Latest News back

 

Queenstown tourism operator targets premium visitor market 

Queenstown tourism operator targets premium visitor market 
January 15, 2020

Alpine Luxury Tours, a well-established Queenstown tour operator is taking a new direction and focusing on the key emerging markets of South East Asia while catering for Western market growth.

Alpine Luxury Tours is a family-owned and operated business with family connections to Queenstown and the wider Otago region dating back nearly 60 years.

Alpine Luxury Tours specialises in privately-guided day experiences for sightseeing, private wine experiences, and hiking or heli-hiking and heli-experiences to some of the most unique, stunning and exclusive parts of Queenstown, Fiordland and Mount Cook National Park.

Founder Lee Saunders has a passion for showing people the New Zealand he knows and loves, and that’s evident to all who meet him.

Having grown up in and around Queenstown, Saunders knows the region well and prides himself on enabling his guests to experience the best of New Zealand in the most private way.

Saunders advises “we have always been about authentic, exclusive experiences thanks to the key relationships we’ve built up over the years.

“Because of our local connections we have exclusive access to areas where no other companies set foot. If a guest wants to exclusively book out a popular local restaurant, or visit somewhere and not see another soul, then we’re the ones to make it happen.

“We’re seeing an increase in the FIT premium visitor market which doesn’t show any signs of slowing down soon, so we’ve re-branded as Alpine Luxury Tours to focus on the key emerging markets of South East Asia and to cater for Western market growth.”

Saunders says New Zealand now has a high standard of suppliers and partners enabling his company to work consistently at the premium end of the market, a far cry from stale, repetitive itineraries.

“Thanks to these partners we can attract business to superb exclusive locations and know that they will have a consistently outstanding experience at every level.”

The business started operating in 2011 with Saunders noting the growth had been rapid adding “it’s hard work but very rewarding, and working with long-term guides who also have great relationships and inside knowledge means we can customise any adventure at a moment’s notice, and often do!”

Alpine Luxury Tours specialises in privately-guided day experiences for sightseeing, private wine experiences, and hiking or heli-hiking and heli-experiences to some of the most unique, stunning and exclusive parts of Queenstown, Fiordland and Mount Cook National Park.

Images top: Alpine Luxury Tours guests experience the very best of what New Zealand has to offer in outstanding and unique locations and image above of Alpine Luxury Tours founder Lee Saunders.

Related Articles

11th December 2019 - Queenstown Trail network launches luxury accommodation and spa

25th November 2019 - Queenstown tourism operator celebrates 30th Anniversary

22nd November 2019 - Major accolades for Queenstown-based tourism platform Bookme

18th November 2019 - Destination Queenstown Chief Executive to move to new Great South agency

16th September 2019 - Queenstown Lakes Council looks to invest $134 million in trail network

12th September 2019 - Skyline Queenstown abolishes single-use cups

2nd September 2019 - Queenstown Lakes Council to heat Arrowtown Pool

25th July 2019 - Skyline Queenstown launches Night Luge experience

6th July 2019 - Queenstown ski fields ready for school holidays

13th March 2019 - Tourist levy proposed to help protect Queenstown community wellbeing

4th March 2019 - International adventure tourism experts to converge on Queenstown

17th September 2018 - Council calls for proposals on expanded Queenstown sport and recreation facilities

15th December 2017 - Queenstown golf resort to get $45 million expansion


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business