Latest News

Back to Latest News back

 

Qatar aims to deliver ‘ultimate fan experience’ for 2022 FIFA World Cup

Qatar aims to deliver ‘ultimate fan experience’ for 2022 FIFA World Cup
January 26, 2017

The organisers of the FIFA 2022 World Cup in Qatar have outlined their plans to deliver the "ultimate live experience" for football fans.

Set to be the most compact edition of the tournament, the fan experience will be backed by technology and fans being able to witness multiple matches in one day for the very first time at a World Cup owing to the reduced distances and well-connected infrastructure of the host nation.

Speaking at a recent event in the Qatari capital of Doha, officials from German Bundesliga football club Bayern Munich and application software firm SAP discussed how Qatar will look to leverage digital technology to provide the best possible fan experience.

Bayern Munich board member Andreas Jung stated “Qatar has the opportunity to deliver the ultimate fan experience - from planning their trip beforehand, to providing exclusive media content, and ordering and delivering concessions to their seats.

“Worldwide, we are entering the stage of the ‘digital fan’. Football fans are passionate and want instant connections with their favourite teams on mobile apps and social media.”

SAP SE Products and Innovation Director Bernd Leukert added: “Qatar’s vision and infrastructure puts it in an ideal position to delver some of the most technologically-advanced events.

“With the help of real-time technology, sports teams can deliver personalised and seamless fan experiences, proactively engage with fans on social media, and enhance training and performance.”

Information released by Qatar’s Supreme Committee for Delivery & Legacy suggests that the 2022 FIFA World Cup will feature all the stadiums and training pitches in a 234 kilo metre² radius – an area less than half the size of Greater London.

The Supreme Committee has also mapped out the total distances between the stadiums for the 2022 FIFA World Cup, indicating travel times required to move between the World Cup stadiums. The longest distance fans will have to cover between the stadiums will be just 56 kilometres between Al Bayt - Al Khor City in the North of Qatar and Al Wakrah in the South. The shortest distances fans will have to traverse will be less than 6 kilometres between the Khalifa International Stadium and the Qatar Foundation - shorter than the distance between the Arsenal FC's Emirates Stadium and Tottenham Hotspur's White Hart Lane.

As a result, fans will be able to watch two or three live games per day during the group stages, depending to the schedule prepared by FIFA. This will be an unprecedented offering, as no other edition of the world cup has ever had this facility.

Fans will also have to spend a minimum time in travelling, with the maxiumun anticipated travel times between stadiums being less than 60 minutes at the most.

Every stadium used in the 2022 FIFA World Cup will also feature Qatar's new metro system, scheduled to launch in 2019.

Nasser Al Khater, Assistant Secretary General, Tournament Affairs, Supreme Committee Delivery for Delivery & Legacy commented “we have always maintained that Qatar’s size will make it one of the most unique World Cups ever that will benefit both fans and players.

“For fans, this will be the ultimate tournament for live game experiences. The compact nature means short travel times from the airport and accommodation to fan parks, tourist attractions and most importantly, match venues, enabling fans to watch more than one live game a day.

“For the teams competing, it will also be a huge advantage as they will be based at one location for the entire tournament, play in a consistent climate throughout and experience minimal travel between matches.”

Qatar’s World Cup kicks off on 21st November 2022.

Images: Qatar’s planned Al Rayyan Stadium. 

21st December 2016 - QATAR WORLD CUP 2022 FINAL STADIUM TO TRANSFORM INTO THEATRE DISTRICT

10th November 2016 - BUILDING TOWARDS GREEN STADIUMS FOR THE FIFA 2022 QATAR WORLD CUP 

30th September 2016 - SAS PROVIDES WINNING ANALYTICS FOR FOOTBALL NSW

6th July 2016 - QATAR’S FIFA WORLD CUP STADIUMS TO COST US$10 BILLION

25th August 2016 - QATAR ADVANCES STADIUM COOLING TECHNOLOGY

30th October 2015 - FFA ANNOUNCES MAJOR CHANGES IN DIGITAL AND FAN ENGAGEMENT 

21st August 2014 - ‘ENGAGED’ FOOTBALL FANS OFFER OPPORTUNITIES FOR SPONSORS 

25th June 2014 - FAN ENGAGEMENT EXPERT TO ADDRESS 2014 SPORTS FAN SUMMIT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business