Latest News

Back to Latest News back


Price war wages in Cairns Fitness Clubs

Price war wages in Cairns Fitness Clubs
August 18, 2010

With new club openings set to see 20 fitness clubs operating in and around the city of Cairns, the fight for the fitness dollar has reached fever pitch with gyms offering a range of cut-price deals to attract members.

Reflecting a national trend to non-contract memberships, many Cairns clubs have also scrapped lock-in contracts have been scrapped at many gyms with fierce competition leading to some of the cheapest prices experienced.

Reporting in The Cairns Post, journalist Ben Blomfield found that "a snap comparison of Townsville fees showed savings of more than $3 a week in Cairns while Brisbane centres offered similar rates to the district despite their market being heavily regulated by population growth."

Blomfield also quoted Your Fitness Marketing Manager Michael Crawford as saying that undercutting was damaging the market, "comparing fees with other gyms around Australia, Cairns is definitely below the industry standard.

"I think it's not sustainable the amount of clubs trying to undercut each other."

Your Fitness, which opened in 2007, now has close to 1,400 members.

Cairns clubs, Sportsworld and Pro Balance each offer weekly rates starting at less than $13 with no lock-in contracts while PCYC offers a 12-month membership at a cost of $300.

Pro Balance owner Alissa O'Flaherty was quoted as saying "it's a funny industry in Cairns - everyoneâs ready to undercut and do whatever they can."

Sportsworld owner Gary Bradley believes Cairns' outdoor weather drives more people to the gym than other towns and cities, adding "we are an outdoor town and (people) donât wear many clothes and (their) physiques are on show."

Prue Kellahan of Genesis Health Club Cairns said the company did not enter the price war because it stripped clubs of revenue used to upgrade facilities.

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness


Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport



Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues


The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues



Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…

read more

Attractions / Entertainment / Security / Ticketing / Venues



Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…

read more

Fitness / Recreation / Technology / Wellness



Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness



As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business