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Preparing fitness clubs for a new era of business

Preparing fitness clubs for a new era of business
September 2, 2016

With the fitness industry continuing to grow at a rapid rate, one of the key challenges for clubs, owners and managers is staying ahead of the competition.

To help clubs do this, an all new fitness business training event is being presented in October by global fitness consultant Frank Nash and fitness business coach and club owner Mel Tempest.

Being held at the Ballarat Body & Soul Health & Fitness Studio, Victoria on 20th and 21st October, the Mel Tempest - Frank Nash Fitness Business (FitBiz) event will present innovations that will equip clubs to excel.

Nash and Tempest are both current club owners who work in and on their businesses daily, dealing with current trends and suppliers to give their members the best possible fitness experience, which in return has enhanced both their businesses to be recognised as leaders in their field.

They will discuss trends that they have implemented in their clubs that have attracted new members and retained existying ones, sharing the good and bad aspects of following trends and, most importantly, how to choose the right ones.

The day and a half seminar will address key contemporary fitness management issues including member retention, creating and optimising functional training spaces, working with MyZone, virtual reality in fitness and social media.

Tempest is passionate about the need for the Australian fitness industry to innovate and explains that the “FitBiz event will give delegates the resources to take 2017 by storm!”

She also that the fitness industry can be technology can bring massive benefits to fitness operators, but it has to be the practical, explained “technology is great and exciting  ... but its what you do with it on a daily basis that makes it a good investment or a dust collector.”

The FitBiz event will also see Tempest and Nash share simple examples of how technology and marketing will keep momentum in a club and keeping members interested and active in club’s investments in technology.

Tempest is equally passionate about social media but she sees that many club owners are still not using to its full capacity to earn income.

She states “with over 85% of my clubs sales originating from social media, at FitBiz I will share  tools that don't cost an arm and a leg so that your club can get the same results.” 

The event will also include presentations from Scott McKenzie, Australia's leading lawyer to the fitness industry.

Frank Nash is a best selling author, international speaker and personality and one of the most in-demand and exciting coaches, writers and presenters in the fitness industry today. He currently spends his time lecturing, teaching, training and writing and as the owner of the US-based Frank Nash Training Systems consulting and working with gyms and fitness clubs all over the globe. 

Mel Tempest has presented internationally both as a group fitness presenter and speaker. With proven leadership in fitness business success, she has assisted many clubs with growth. Being a current hands-on health club owner, Mel works with current trends in the USA passing this success onto clubs in Australia. 

Scott McKenzie, Australia's leading lawyer to the fitness industry, will be discussing the latest legal, social media and membership contract issues affecting clubs. His session will be followed by an open forum of Q & A. 

Click here to view conference details in the Australasian Leisure Management industry Calendar. 

24th February 2015 - NEW GUIDE TO RUNNING A ‘KICK ASS’ FITNESS BUSINESS

9th July 2014 - GYM MEMBERS WANT MORE FITNESS CLASSES


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