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Port Adelaide delivers new education opportunities with Adelaide Business School

Port Adelaide delivers new education opportunities with Adelaide Business School
July 6, 2018

Port Adelaide Football Club and the University of Adelaide’s Adelaide Business School have announced a new partnership that will establish further opportunities for graduates wanting to launch their careers in both China and Australia and build on the existing relationship between the club and the University.

Since 2013, Port Adelaide has been using sports diplomacy through Australian football as a tool to connect Chinese and Australian companies and assist businesses in each region to further their connection and brand awareness.

This partnership builds on the University of Adelaide’s existing support for Port Adelaide’s Power Footy program across China and their support of the club’s business-to-business platform aimed at connecting Australian and Chinese businesses.

Port Adelaide Chief Executive Keith Thomas says the partnership with the University of Adelaide is a natural fit for the club, advising “we are delighted to be partnering with the University of Adelaide, a premium tertiary education brand recognised globally for its excellence.

“Our partnership extends across a number of levels and is a fantastic brand alignment. The University of Adelaide are supporting our Power Footy school program that is already in more than twenty schools across China. This partnership provides the University of Adelaide opportunities to engage students from Chinese international schools linked to this program.

“Their support of our business-to-business platform in China is another natural connection between Port Adelaide and the Adelaide Business School.

The partnership will create a direct connection between the University and potential employers.

Professor Christopher Findlay, Executive Dean of the University’s Faculty of the Professions which houses the Business School, added “many of our Chinese students study business and finance courses in Adelaide and return home to China, using the skills and expertise they’ve gained while here.

“This new partnership will establish a connection between the Business School and the Port Adelaide Football Club’s Chinese and Australian partners about graduate careers in their organisations.”

The new partnership with Port Adelaide builds on an award-winning program developed by the University of Adelaide’s Careers Service, known as China Career Ready Plus.

That program connects global employers in China with students and provides career development resources for Chinese students to assist them to become career ready.

Thousands of students have benefited from the program since 2015. 

16th May 2018 - AFL SHANGHAI FIXTURE PART OF WIDER SPORTING DIPLOMACY

13th March 2018 - HAWTHORN PRESIDENT JEFF KENNETT SLAMS AFL’S INTERNATIONAL EXPANSION PLANS 

12th May 2017 - AFL SECURES LAST-MINUTE CHINESE BROADCAST DEAL FOR SHANGHAI GAME

5th May 2017 - AFL LOOKS TO ESPORTS TO ENGAGE WITH NEW AUDIENCES 

28th November 2016 - CHINA’S PLAN TO MASSIVELY EXPAND ITS SPORTS INDUSTRY  

21st June 2016 - CHINESE PROFESSIONAL SPORTS MARKET TO REACH US$242 BILLION BY 2025

1st March 2016 - AFL REVENUES TOPPED $500 MILLION IN 2015 

26th June 2015 - SPORT AT THE HEART OF AUSTRALIAN ‘SOFT DIPLOMACY’ 

3rd September 2013 - CURTAIN FALLS ON AFL AT SOUTH AUSTRALIA’S FOOTBALL PARK


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