Latest News

Back to Latest News back

 

Plus Fitness continues expansion with new club openings

Plus Fitness continues expansion with new club openings
September 17, 2013

24/7 fitness franchise Plus Fitness is continuing its expansion with the recent openings of new clubs at Bondi Junction and East Gosford in NSW and Mount Lawley in Western Australia.

The chain will also be opening in Mona Vale, NSW on 25th September while following the opening of the East Gosford club, Plus Fitness' first on the NSW Central Coast, franchisees Avi and Nagita Sinha will be opening their second franchise at Ettalong Beach.

Reflecting on Plus Fitness' ongoing growth in just its fourth year of franchising and their recent acknowledgement in winning the 'SmartCompany Top Franchise Award for 2013', Plus Fitness Director/Franchisor John Fuller say much of the success comes from listening to consumers.

Having originally, along with co-Director Nigel Miller, planned to operate traditional 'big box' health clubs in Sydney, the pair started to recognise consumer demands were changing.

Fuller explains "we determined that the community was looking for more cost-effective solutions for their fitness solutions plus a higher level of flexibility with their memberships too.

"As a result we decided to change our model to 24-hour gyms (and) in doing so we reduced the footprint of our sites to allow for lower operating costs and in turn lower membership fees became achievable."

Plus Fitness also established a model which has no contract terms and today has 115 gyms while aiming for 150 by the middle of next year.

As well as receiving the 'SmartCompany Top Franchise Award for 2013', Plus Fitness were also ranked 8th in the Smart50 for 2013.

Commenting on this recognition, Fuller adds "we are honoured to have received this recognition which is a real testament to the passion of our Franchisees and the commitment and drive of our Head Office Team."

Fuller highlights "rapid growth" in 24/7 gyms, stating that "this growth has fuelled our determination (to be the best) and ensured that at no stage have we dropped the pace in our race to continue to establish many franchises, whilst maintaining sensible territory mapping, location and franchisee recruitment decisions all prior to our segment reaching market saturation,"

Looking forward, Fuller says Plus Fitness is going to continue its expansion across Australia with Victoria identified as a key target market. Beyond six gyms in the state and with three more scheduled to open, Fuller adds "we feel that the time is right to escalate our launch into Melbourne specifically.

"With franchises in five states, we've seen slower growth in Victoria.

"However, we have now formulated an exciting expansion strategy, which we are poised to launch in October this year.

"Our goal here is to sell a further 10 franchises in Melbourne metro by the end of 2013."

To find our more about Plus Fitness Franchising opportunities call 02 4648 2099.

11th September 2013 - PLUS FITNESS WINS AT SMARTCOMPANY AWARDS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business