Latest News

Back to Latest News back

 

Plus Fitness 24/7 opens 20th outlet

Plus Fitness 24/7 opens 20th outlet
March 6, 2012

All-hours access gym chain, Plus Fitness 24/7 is opening its 20th club this week - with 18 more outlets scheduled for opening across Australia.

Franchisors John Fuller and Nigel Miller first developed their 24 hour gym chain in 2009 based on the recognition of a need for a lower investment, lower cost and faster return gym franchise model.

Since launching Plus Fitness 24/7 at the Sydney Franchising Expo in 2011, Fuller and Miller have seen their brand grow by over 400% in 12 months.

Miller explains "taking advantage of our trading history in the fitness industry and our strong supplier relationships we have been able to maintain a low entry cost including all gym equipment. With no ongoing equipment leasing costs our franchisees are able to achieve much faster break-evens which makes us very unique proposition."

The newest Plus Fitness 24/7 gym is in The Oaks in New South Wales while three further gyms will open in March in Tahmoor, St Marys and Hornsby. By the end of May there will be three more Perth gyms opening, and four further outlets in Melbourne.

Miller explains that the model is popular to consumers due to its affordability, stating "the low cost memberships offered by 24/7 gym operators are achieved due to us not providing the services that only a minority of gym goers actually use, such as group exercise classes, child minding and swimming.

"Our low cost membership model sees memberships come in at only $13 per week with no contracts - that's almost half the price of a traditional gym and without the ties of long term contracts.

"24 hour gyms are becoming an industry of their own within the fitness industry with a few major players now in the field and gyms continuing to open at an incredible rate in suburbs around Australia."

Miller highlights that, in addition to operating Plus Fitness 24/7 gyms, the group has "already sold the following territories which are in varying stages of fit out, DA Approval, lease negotiations or property selection":

NSW: St Marys, Tahmoor, Hornsby, Epping, Bankstown, Parramatta, Gladesville, Vineyard, South Windsor, Menai, Penrith, Burwood, Terrigal, Newtown, Gregory Hills, Oran Park
South Australia: Mawson Lakes
Victoria: Oakleigh; Flinders Street, Melbourne
Western Australia: South Lakes, Morley, Cottesloe.

Miller concludes "on top of this we have a large number of other potential franchisees that we are in the early stages of discussions with."

Plus Fitness 24/7's growth is part of a feature on fitness industry developments in the March/April 2012 issue of Australasian Leisure Management.

11th November 2011 - PLUMMER WARNS OF THE DANGERS OF LOW-COST FITNESS MEMBERSHIPS 

15th January 2010 - LES MILLS RELEASES ‘FUTURE OF FITNESS’ RESEARCH

9th February 2009 - 24/7 FITNESS CLUBS OFFER OBESITY SOLUTION

Related Articles

15th January 2010 - Les Mills Releases ‘Future of Fitness’ Research


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Again Faster

ABOUT Again Faster is a Brisbane based, Australian owned supplier of strength and conditioning and functional fitness equipment. With nearly 10 years experience in the Australian market, we are…

read more

Fitness / Recreation

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business