Latest News

Back to Latest News back

 

Plus Fitness 24/7 forms retail alliance with Costco Wholesale

Plus Fitness 24/7 forms retail alliance with Costco Wholesale
February 5, 2013

Costco Wholesale, the world's seventh largest retailer with 602 warehouses globally and which generates over 1.9 million transactions per day, has joined forces with Plus Fitness 24/7 as part of launching their 'Ticketed Item' sales in Australia.

With gym memberships making up 24% of all Ticketed Item sales in the USA, this is a first for the fitness industry in Australia as well as the Australian retail industry.

Explaining the development Plus Fitness Franchisor Nigel Miller stated "to align ourselves with such a major player in the retail space is exciting for our brand and to be the first chain of gyms in Australia to have its memberships sold in a true retail environment is also very exciting.

"This retail strategy has enabled us to open up our membership sales and expose our brand to a whole new market which is of great benefit to our franchisees."

Since the program launched on 17th January, Costco customers have been able to purchase their Plus Fitness 24/7 gym membership in store, then simply take this to their closest Plus Fitness 24/7 to activate it.

As a result, sales of Plus Fitness 24/7 memberships at Costco Wholesale stores in Australia are already exceeding expectations.

For more information go to www.plusfitness.com.au

Article amended with new Plus Fitness 24/7 website 3rd February 2017.

26th July 2012 - PLUS FITNESS 24/7 SELLS TERRITORY NUMBER 60

6th March 2012 - PLUS FITNESS 24/7 OPENS 20TH OUTLET 

15th January 2010 - LES MILLS RELEASES ‘FUTURE OF FITNESS’ RESEARCH

9th February 2009 - 24/7 FITNESS CLUBS OFFER OBESITY SOLUTION


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

The Pool Enclosure Company

Now TPEC Pool Enclosures - see www.ausleisure.com.au/suppliers/tpec-pool-enclosures

read more

Aquatics / Design / Recreation / Venues

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business