The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
Planet Fitness arrives in Australia with $5 a week gym memberships
US-based fitness franchise Planet Fitness’ absorption of Planet Fitness Australia’s operations into its business has been completed with the new group making a dramatic entrance to the market by offering $5 a week memberships.
Introducing their low-cost fee model that has driven the group’s success in the USA and other markets - where it operates more than 1,850 clubs - Planet Fitness looks set to have an impact on the Australian gym market as it looks to expand beyond its current NSW clubs - located in Casula, Gosford and Tuggerah, along with gyms in the Newcastle suburbs of Lambton, Charlestown and Belmont.
While the ‘$5 a week’ no-contract membership also includes a $29 joining charges and transaction fee, it entitles members to unlimited access to their ‘home club’, free Wi-Fi and access to the Planet Fitness App and a Nutrition App.
A ‘premium’ membership, which is understood to be particularly popular among Australian members, ties members to a 12-month contract at a cost of $7.95 a week. This allows members to bring a friend for free, access to all Planet Fitness clubs and access to a premium areas with HydroMassage and Massage Chairs. For Premium memberships, the joining fee is reduced to $5.
Earlier this month in the USA, Planet Fitness was named by Newsweek on its list of 'America's Best Companies for Customer Service' for the second consecutive year, ranking second in the Fitness Centres Category.
However, the brand has been impacted by reports that Chris Rondeau, Planet Fitness' Chief Executive, has been secretly funding antigay politicians for the past several years as well as contributing $1,200 to Donald Trump’s 2016 US election campaign.
This contrasts with the company promoting its gyms as 'judgment-free' and welcoming members of the LGBTQ+ community. As of 2015, it has also allowed trans customers to use whichever locker room and changing room most closely corresponds with their gender identity.
Images: Planet Fitness' $5 a week memberships (top) and Planet Fitness Casula (below).
4th September 2019 - Anytime Fitness named a top global franchise 12th consecutive year
26th August 2019 - Gold’s Gym announces new master franchise agreement for Australasian studios
1st August 2019 - Asia-Pacific markets targeted by USA fitness franchises
2nd February 2019 - World Gym and Myzone partner to launch World Gym Athletics program in Australia
28th August 2018 - Precor secures major contract with Planet Fitness
7th June 2018 - Barry’s to launch ‘best workout in the world’ in Australia
9th March 2015 - Homophobia in sport a focus of Sydney’s Mardi Gras parade
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. 19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…read more
PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!