Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
PGA of Australia to launch national campaign promoting PGA Professionals
The PGA of Australia, the third oldest Professional Golfers Association in the world, will be launching a national campaign from next week celebrating the invaluable role of PGA Professionals in the golf industry.
The campaign – featuring three television commercials and outdoor media – aims to bring to prominence the vast skillset of PGA Professionals and enhance the recognition of the coveted PGA Professional accreditation badge.
The PGA of Australia traces its origin back to 1911 when a group of expatriate Scottish golf Professionals formed a national Association to promote the game of golf and elevate the vocation of the golf Professional within Australia.
The PGA of Australia is a not-for-profit Member-based organisation representing both Tournament Professionals and the Club Professionals who form the cornerstone of the industry, working in golf facilities throughout Australia and overseas. PGA Members play an integral role in servicing more than 1.2 million Australians who hit the fairways each year.
PGA of Australia Chief Executive, Gavin Kirkman advises “on the back of golf’s pandemic-inspired boom, we have seen thousands of new and returning golfers flood our fairways and facilities. Our multi-channel campaign is targeted to assist first-time golfers to understand who they can turn to for coaching or fitting advice and reinforce to existing golfers the important role and function of PGA Professionals.
“The fun, fresh and creative way in which we have promoted our PGA Professionals helps illustrate strongly that our Members are more than just good golfers. They are the heartbeat of the golf industry and are the leading experts in coaching, equipment and club fitting, retail, game development and golf club management.
“To earn the right to wear the prestigious PGA Professional badge, aspiring Professionals must undertake a three-year PGA Membership Pathway Program. Their education and training makes them golf’s most skilled person, so when you see the PGA Professional badge, you know you are getting the very best in golfing advice from a fully qualified professional in their field.”
This campaign sees the creation of a fictional character, Dale the Driving Ranger, who comically attempts to give advice to golfers using a series of bizarre coaching techniques. Dale adorns a child-like Sherriff’s badge with the words ‘Driving Ranger’ scrawled over it on masking tape. The ad concludes by illustrating that the only badge that should be trusted is that of a PGA Professional, and acknowledges that they are golf’s only accredited professional coaches.
The outdoor advertising encourages audiences to get a lesson and fitting by a PGA Professional and will be showcased in high traffic locations across Australia.
Some of the golf industry's leading equipment manufacturers – Titleist, Callaway, TaylorMade, Cobra Puma Golf and Mizuno – have all assisted in widening the reach of this campaign by providing their support.
Kirkman adds “these golf brands have been pivotal to bringing this campaign to life.
“They – like us – believe that a healthy golf industry is reliant on the success of PGA Professionals. We are proud to unite with these quality brands and thank them wholeheartedly for embracing this campaign.”
The PGA Professional campaign goes live later this month.
Images courtesy PGA of Australia.
25th May 2020 - Golf Business Australia and PGA of Australia renew partnership
28th January 2020 - PGA TOUR and its tournaments generate more than US$3 billion in charitable funds
9th January 2020 - Brisbane to host 2020 Australian PGA Championship
18th December 2019 - PGA and ALPG align in World First Collaboration
31st October 2019 - PGA and adidas form new performance partnership
31st July 2019 - New PGA Centre for Learning and Performance opens in Perth
4th June 2019 - PGA of Australia announces Director appointment
28th November 2018 - Golf Australia announces 2019 Vic Open to join LPGA Tour
25th July 2018 - PGA welcomes new Commercial Director Australasia
13th July 2018 - Golfing legend elected Chairman of the PGA of Australia
21st November 2017 - PGA and Golf Australia announce joint venture
20th November 2016 - PGA IGI launches new Advanced Club Management Program
28th February 2013 - Gold Coast new home of the PGA Championship
18th December 2012 - Debitsuccess keeps PGA members in the swing of things
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