Latest News

Back to Latest News back

 

PGA and adidas form new performance partnership

PGA and adidas form new performance partnership
October 31, 2019

The PGA of Australia and adidas have announced a new long-term partnership to focus on the growth of golf.

The partnership will see adidas become the Official Apparel and Headwear partner of the PGA of Australia, ISPS HANDA PGA Tour of Australasia and Australian PGA Championship.

PGA of Australia Commercial Director Michael McDonald said the alignment of the two brands will enable the PGA to further enhance the profile of its Members and encourage more people to take up the sport.

McDonald advised: “We are delighted to have an iconic brand such as adidas join the PGA of Australia as a Major Partner and we are looking forward to working with adidas to provide them an even closer alignment to PGA Professionals working in golf facilities across Australia.

“This partnership will be wide-ranging as adidas will also become a major partner of the ISPS HANDA PGA Tour of Australasia, which is owned and operated by the PGA of Australia, and the adidas brand will feature at many of the events we operate on the Tour.”

adidas will also become the Official Apparel partner of the Volkswagen Scramble, Australia’s largest Pro-Amateur golf teams event with over 30,000 participants a year.

The partnership will enable the PGA to further develop the popular teams event, which continues to grow each year.

Darryn Lowe, General Manager of adidas Golf Pacific added that the global sports manufacturer was excited about connecting with the PGA’s almost-3000 Members to promote golf.

“As adidas continues to invest in the game of golf and support its growth, we are extremely excited about our relationship with the PGA of Australia.

“As part of our partnership, we will deepen our commitment and connection with all PGA Professionals across the country, as well as connect with golfers of all ages and abilities through the PGA of Australia and its PGA Professionals, who are at the epicentre of growing the game of golf.”

The PGA will work collaboratively with adidas to increase its connection with the highly skilled PGA Professionals, who are at the forefront at promoting and growing golf.

Related Articles

24th October 2019 - Shoalhaven sports grounds and golf courses benefit from recycled water initiative

14th October 2019 - Brisbane City Council reveals concepts for the transformation of Victoria Park golf course into new open space

10th October 2019 - Belgravia Leisure investment to transform Yarrambat Park Golf Course

8th October 2019 - New $7 million clubhouse opened at Sydney’s Pennant Hills Golf Club

26th September 2019 - Golf Management Australia announces Chief Executive appointment

19th September 2019 - ‘Stupid idea’ to boost golf participation wins 2019 Telstra Business Award

8th September 2019 - New Zealand golf bodies look to sustainability

23rd August 2019 - Golf Club Participation Report shows rise in player numbers, decrease in club members

21st August 2019 - Golf Australia announces Andrew Newbold as new Chairman

10th August 2019 - Falling memberships sees increasing number of golf club closures

2nd August 2019 - Clubs combine efforts to promote Scenic Rim Golf courses


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Myzone

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business