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PGA and adidas form new performance partnership

PGA and adidas form new performance partnership
October 31, 2019

The PGA of Australia and adidas have announced a new long-term partnership to focus on the growth of golf.

The partnership will see adidas become the Official Apparel and Headwear partner of the PGA of Australia, ISPS HANDA PGA Tour of Australasia and Australian PGA Championship.

PGA of Australia Commercial Director Michael McDonald said the alignment of the two brands will enable the PGA to further enhance the profile of its Members and encourage more people to take up the sport.

McDonald advised: “We are delighted to have an iconic brand such as adidas join the PGA of Australia as a Major Partner and we are looking forward to working with adidas to provide them an even closer alignment to PGA Professionals working in golf facilities across Australia.

“This partnership will be wide-ranging as adidas will also become a major partner of the ISPS HANDA PGA Tour of Australasia, which is owned and operated by the PGA of Australia, and the adidas brand will feature at many of the events we operate on the Tour.”

adidas will also become the Official Apparel partner of the Volkswagen Scramble, Australia’s largest Pro-Amateur golf teams event with over 30,000 participants a year.

The partnership will enable the PGA to further develop the popular teams event, which continues to grow each year.

Darryn Lowe, General Manager of adidas Golf Pacific added that the global sports manufacturer was excited about connecting with the PGA’s almost-3000 Members to promote golf.

“As adidas continues to invest in the game of golf and support its growth, we are extremely excited about our relationship with the PGA of Australia.

“As part of our partnership, we will deepen our commitment and connection with all PGA Professionals across the country, as well as connect with golfers of all ages and abilities through the PGA of Australia and its PGA Professionals, who are at the epicentre of growing the game of golf.”

The PGA will work collaboratively with adidas to increase its connection with the highly skilled PGA Professionals, who are at the forefront at promoting and growing golf.

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