Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…read more
Perth Cable Car to boost tourism spending and create jobs
A proposal for a cable car connecting Perth’s Elizabeth Quay to Kings Park would inject $30.5 million in new tourism spending into the Western Australian economy and create 340 jobs.
The plan, which would require $80 million in private investment, would, according to its proponent, Tourism Council WA, be a major attraction to bring together new developments such as Perth Stadium, new hotels, Elizabeth Quay and other major precincts.
Launched last week in Tourism Council WA’s Missing Pieces: Perth Cable Car document, the proposal says that the ride would be a landmark experience for Perth - similar to the Sydney Bridge Climb or the London Eye - attracting 648,000 riders.
Of these riders, it’s expected 50% would be West Australians, 30% would be international visitors and 20% from interstate.
Introducing the proposal, Tourism Council WA Chief Executive Evan Hall stated “what is missing is a signature attraction which will become the city’s must-do experience, encouraging more visitors to stay longer and spend more.
“A Perth Cable Car from Elizabeth Quay to Kings Park would increase the appeal of Perth as a destination.”
Tourism Council WA believes that the building and operation of the Perth Cable Car can be fully funded by the private sector, with Hall explained “we do not need government funding, we do not want government funding. The Cable Car should be a commercial enterprise.
“Research shows that visitors to Australian capital cities who use tourist rides and man-made attractions, like cable cars, stay longer in their destination.
“This additional expenditure is a conservative estimate, as it only takes into consideration the additional expenditure from visitors extending their stay – there would also be further expenditure from new visitors who are drawn to Perth by this unique attraction.”
A preliminary study by the Metropolitan Redevelopment Authority found the cable car system was “technically feasible” and “commercially viable without government funding”.
Independent economic analysis by AECGroup showed the additional tourism expenditure generated by a Perth Cable Car would create approximately $39.2 million in gross value added activity, $0.71 million in State taxation revenue and 340 jobs.
Hall said it was imperative for the Western Australia Government to bring together all relevant agencies involved in approving the Perth Cable Car in a whole-of-government approach to select the route and expedite the approvals process.
Other developments flagged by the Tourism Council are an expansion of the Perth Convention and Exhibition Centre and ‘branding, marketing and events’ to fill entertainment precincts, hotels and restaurants.
Image: An artists impression of the Perth Cable Car - commissioned by the Tourism Council WA. The proposed cable car will run from Kings Park to the city foreshore.
15th April 2016 - NEW TREETOP CHALLENGE OPENS 100 KILOMETRES SOUTH OF PERTH
1st April 2016 - TOURISM A TOP PRIORITY FOR WESTERN AUSTRALIA
20th March 2016 - PERTH’S ELIZABETH QUAY WATER PLAYGROUND COST $12.85 MILLION
7th February 2016 - ACCREDITED BUSINESSES SWEEP WINNERS LIST AT NATIONAL TOURISM AWARDS
The Complete Guide to Leisure Industry Products & Services.
Led by Directors Mike King, Kate Maddock, David Mason and Martin Lambert, each of whom are recognised for their industry experience and achievements, OPG brings together a network of more than 15…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…read more
The Retention People (TRP) are the leading providers of Customer Experience Management (CEM) software and solutions to the leisure industry. We believe that business success comes from…read more
Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
Also at 3 Squill Place, Arndell Park NSW 2148 ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help…read more
JASSTECH Solutions are the exclusive distributors of AAA-LUX Sports field and Large Area Lighting for Australia, New Zealand and the South Pacific Islands. The AAA-LUX WS series has the capacity to…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!