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Live performance remains under pressure notwithstanding 2023 record attendance and revenue

Live performance remains under pressure notwithstanding 2023 record attendance and revenue
October 14, 2024

Live Performance Australia’s 2023 Ticket Attendance and Revenue Report shows total revenue of $3.1 billion while ticketed attendance reached 30.1 million – record figures marking strong support by Australians for live performance.

However, Live performance Australia (LPA) Chief Executive Evelyn Richardson notes that behind these record headline figures, arts organisation remain under pressure and “for many a ‘full house’ now means just breaking even, leaving little scope for reinvestment in new productions or rebuilding of financial reserves.”

The figures in the 2023 report represent the highest recorded attendance and revenue since the report commenced in 2004 due to a strong line-up of events and performances across all categories, as well as rising ticket prices driven by higher operating costs.

NSW accounted for the highest market share of revenue (33.3%) and shared with Victoria the highest market share for attendance (30.6%).  NSW and Victoria accounted for 64.7% of all live performance revenue and 61.2% of attendance.

All states and territories recorded revenue growth, and all experienced growth in attendance except the ACT and Tasmania. Wester Australia and Queensland recorded the largest growth in revenue and attendance.  

Richardson advised “Despite cost of living pressures, Australians continued to strongly support live performance. It’s clear they value engagement with all categories of live performance, from ballet and dance, classical music and comedy through to musicals, theatre and festivals as well as tours by their favourite Australian and international acts.

“However, behind the headline figures there continues to be real pressures on many of our performing arts organisations.  All categories are managing significant increases in their operating costs with limited scope to pass these on to audiences through higher ticket prices. 

“It’s essential that governments at all levels recognise the cultural, social and economic importance of our live arts and entertainment industry and continue to invest in Australia’s creative capability and potential.

“Government needs to step up public investment in our small to medium not-for-profit and national performing arts organisations, as well as incentivise more private investment through LPA’s proposal for a live theatre tax offset.

“Our live performance industry is an important driver of jobs and economic activity in addition to its artistic and cultural value, and with the right policy settings and investment frameworks in place will continue to enrichen Australia’s social and economic life in years to come.”

The LPA 2023 report revealed there were more than 12 million ticketed attendances for contemporary music during 2023 (39.9% of market share) and $1.5 billion in ticket revenue (47.4% of market share). The average ticket price for contemporary music increased to $128.21, up from $87.01 in 2022.

There’s always a degree of variability in the yearly results for contemporary music depending on artist touring schedules. Australia was part of a global trend which saw a resurgence in international touring activity during 2023, and a shift towards bigger stadium-level concerts by some headline artists.

Contemporary music festivals achieved over two million attendances and $355.1 million in revenue in 2023. Revenue growth was driven by a 12.4% increase in ticket prices, reflecting large increases in operating costs for the sector. While attendance and revenue peaked at its highest ever level in 2023, the pausing or cancellation of festivals in 2024 underscores the significant financial challenges facing music festival organisers as well as cost of living impacts and changing preferences among audiences.

Musical theatre was the second largest category for attendance (4.3 million) and revenue ($542.2 million) in 2023. Its year-over-year increases were much more modest, with revenue increasing by only 4.5% and attendance up by just 0.4% compared to the previous year. These results highlight the ongoing challenges for the industry particularly around increased production and touring costs. The average ticket price for musical theatre was $131.10, up by just 2.4% on the previous year and less than the annual inflation rate of 4.1% in 2023.

Theatre experienced marginal growth in revenue to $121.8 million, while attendance rose moderately by 5.4% to 1.44 million in 2023. The average ticket price remained virtually unchanged at $91.16 and is well below pre-COVID levels.  38% of revenue and 47.6% of attendance was generated by companies that are funded through the National Performing Arts Partnership, highlighting the critical role for ongoing and increased public investment in this vital sector which includes a strong focus on the creation of new and diverse Australian works.

Comedy was in the top five categories for revenue and attendance in 2023, generating almost 2.9 million attendances (up by 35% on the previous year) and $199 million in ticket revenue (up by 72.9%). Major festivals, such as the Melbourne International Comedy Festival and Brisbane Comedy Festival, and tours by international artists such as Dave Chapelle, Kevin Hart and Michael McIntyre were key drivers of growth. Between 2009 and 2023, revenue for comedy has grown by 402.4% and attendance has increased by 274.5%.

Detailed breakdowns by state/territory and category are available here.

Data sources: Data has been compiled from ticketing companies, self-ticketing venues, event promoters and National Performing Arts Partnership (NPAP) companies. A list of the data providers and methodology is provided in Appendix A of the Report.  Due to limitations on data collection, the Report provides a conservative estimate of the total ticket revenue and attendances at live performance events in Australia throughout 2023.

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6th August 2024 - Live Performance Australia sets out priorities for future survival of live music industry

18th July 2024 - Fair Work Commission changes Fixed Term Contract for Live Performance Award

7th June 2024 - Evelyn Richardson to step down as Live Performance Australia Chief Executive

15th May 2024 - Live Performance Australia welcomes Federal budget funding while continuing to push for theatre tax incentives

5th March 2024 - Live Performance Australia calls for tax incentives to boost Australian theatre investment

14th November 2023 - NSW Government announces new initiative to increase number of live performance venues

17th June 2023 - Live Performance Australia welcomes passage of Creative Australia legislation

30th January 2023 - Live Performance Australia and Australian Live Music Business Council among stakeholders welcoming new National Cultural Policy

7th December 2022 - Live Performance Australia calls for national skills and careers pathway for live arts and entertainment industry

30th March 2022 - Live Performance Australia says Federal Budget falls short in helping the arts and entertainment industry to rebuild

22nd December 2021 - Omicron variant sees Coronavirus again impacting live performance

15th November 2021 - Live Performance Australia calls for NSW Government to replicate Victoria’s backing for live entertainment

18th October 2021 - New funding announced to incentivise Newcastle venues to host live performances

20th August 2021 - China introduces centralised ticketing system for live performance industry

18th August 2021 - Victorian Government provides more support to live performance sector

25th March 2021 - Live performance and entertainment bodies welcome Federal Government’s funding extension

19th March 2021 - Live Performance Australia calls for 100% capacity in all live entertainment venues


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