Latest News

Back to Latest News back

 

PerfectGym’s automated member ‘tagging’ delivers powerful effective member target marketing

PerfectGym’s automated member ‘tagging’ delivers powerful effective member target marketing
April 13, 2017

Cloud based facility management software PerfectGym has announced further features to its Automation Centre technology that will boost member retention.

The enhancement enables clubs to utilise Automation Centre’s ‘tagging’ feature to attach a ‘tag’ to club members who are grouped by an attribute or certain club behaviour.

As a result, club members with a specific tag can be targeted with marketing and offers that are favourable to the attributes of this member with an added benefit that members only receive information that is of interest to them.

As an example, PerfectGym highlight that if a member attends a Zumba class every week for a month, they will receive an automatic tag called ‘Zumba’ against their member profile. In the following month, if the club is presenting a showcase Zumba class event, this is configured and setup and communicated via email from PerfectGym with a special offer for the member to attend.

By having regular Zumba class attendees tagged with the ‘Zumba’ tag, the club is able to send this offer to this specific member segment, with a higher probability of uptake of the email offer.

This method can be adapted with use of tagging and marketing settings within PerfectGym to tag and target many specific groups, such as recent joiners, expiring members, those who frequently purchase personal training packs and so on.

For business’ opening their first club, a ‘foundation’ tag could be applied to members purchasing foundation memberships, so that in the future the club is able to easily identify and offer enticements to loyal members who have been with the club since the beginning.

Further, for companies opening additional clubs in their chain, tags can be applied by club, so that marketing specific to pre-sale and foundation members of the new location are able to receive communication specific to them.

Tagging when applied in conjunction with PerfectGym ClientPortal2 member signup is able to apply tags to both members and guest signups alike, so that marketing designed to assist in the conversion of prospects can be targeted to those joining a club on a seven day trial or pay-as-you-go pack; assisting the club in a greater conversion rate.

By leveraging the PerfectGym Automation Centre automatic notifications and automated member tagging, clubs are able to ensure they are best targeting their members with effective marketing communication

Find out more by visiting PerfectGym at the upcoming Fitness Show in Sydney from 28th to 30th April 2017, at Booth M6.

Click here to contact Perfect Gym via their entry in the Australasian Leisure Management Supplier Directory.

11th April 2017 - PERFECTGYM LAUNCHES AUTOMATION CENTRE: ADDS INNOVATIVE MARKETING AND MEMBER RETENTION TOOLS

7th April 2017 - PERFECTGYM PLATFORM SERVES CUSTOMERS FROM AUSTRALIA’S ONLY TIER IV DATA CENTRE

27th March 2017 - PERFECTGYM SHOWCASES FITNESS’ FIRST TRULY MOBILE RESPONSIVE ONLINE SIGNUP AND MEMBER PORTAL

9th March 2017 - NEW NAME, NEW FOCUS FOR THE FITNESS SHOW 2017

14th June 2016 - PERFECT GYM SOLUTIONS LAUNCHES INTO AUSTRALIAN AND NEW ZEALAND MARKETS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Rae-Line

Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business