Perfect Events Group awarded contract for Melbourne’s Northcote Rise Festival

August 21, 2023

Melbourne’s Northcote Rise festival returns after a 13-year hiatus on 18th February 2024 and the Perfect Events Group - a leading event planning and management agency – has been awarded the contract to deliver the event ensuring it will be bigger and better than ever.

The contract was awarded following a $450,000 grant from the Victorian Government to boost local business and stimulate the economy following the impact of the COVID pandemic. The Perfect Events Group will be responsible for producing the event to reconnect with its local audience. The event will celebrate and showcase local entertainers and businesses on the High Street strip.

Themed - Good Feels on the Rise, the event is a family-friendly festival featuring local artists, local artists, outdoor dining and bars from local restaurants and cafes, mini stages and stalls from local traders.

Local State Member for Northcote Kat Theophanous advised “Northcote’s traders came to me with a vision for a festival that would bring people together, revive our local economy and showcase everything we love about our vibrant and eclectic High Street – we are so proud to back their exciting ideas and see this festival become a reality.”

Northcote Rise President Andrew Mansfield added “Northcote traders and small businesses have been doing it really tough over these last couple of years, and it is just so fantastic to have this event to look forward to, to boost the spirits of the community and bring some energy and excitement back to the High Street strip.”

Liliana Sanelli, Chief Executive The Perfect Events Group shared “as a lifelong local and business owner in the area it is an honour to be able to bring the Northcote Rise Festival to life. My team and I are grateful that local government is investing in this strong and energetic area. It is an exciting time in the events industry as we see a real trend towards local events picking up to celebrate and breathe life into local communities. We cannot wait to create a vibrant festival for the Northcote Community.”

The Northcote Rise Festival is managed by the Northcote Business Association which is a volunteer-led organisation with a mission to bring people from all over to connect and share their love of High Street Northcote.

Perfect Events has been running for 16 years and specialises in events, venue management, catering, hospitality, styling, social media management, design and marketing and has worked with clients including Melbourne International Film Festival, Worksafe and Melbourne Legacy.

Since its inception in 2007, Perfect Events has produced over 900 events and helped organisations raise over $25 million across Australia and the US.

For more information about The Perfect Events Group and its services please visit www.theperfecteventsgroup.com.au

Image: (from left) Local State Member for Northcote Kat Theophanous, Northcote Rise President Andrew Mansfield and Liliana Sanelli, Chief Executive The Perfect Events Group. Credit: Kat Theophanous

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