Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Perception of safety and security boost Australia’s international tourism growth
Australia’s popularity as a destination for international visitors is being boosted by its perception as a safe and secure location.
The latest ABS Overseas Arrivals figures released today confirm that 8.2 million people travelled to Australia over the 12 months to November 2016 - up 11.3% on the previous year.
Linked to this growth, research undertaken by Tourism Australia reveals that Australia is ranked number one worldwide as a destination associated with safety and security.
Released last year, the research showed safety and security was also rated the most important factor in selecting a destination by 54% of people in key overseas markets, ahead of value for money and natural beauty.
Commenting on this trend, Tourism & Transport Forum Australia Chief Executive Margy Osmond stated “Australia has a strong reputation as a safe and secure destination which is increasingly becoming a major drawcard for international visitors and encouraging more Australians to see their island continent rather than head overseas.
“Research done by Tourism Australia has shown that safety and security for one in two Chinese visitors (49%) is the most important factor when selecting a holiday destination. Safety and security is ahead of world class nature (48%), food and wine (45%), and value for money (33%) as deciding factors.
“Our safe and secure image is a strategic advantage we need to guard jealously because, as we have seen overseas, it only takes an incident to destroy that perception and it is very difficult to rebuild it.”
Acts of terrorism in Europe have taken a major toll on the tourism industry, with countries like Turkey seeing visitor numbers reduced by a third.
Australian travellers have also turned away from European nations such as France as the Department of Foreign Affairs and Trade continues to warn tourists to exercise a high degree of caution.
In addition, tourism search engines have noticed a downturn in searches for places like Dallas in the US where gun violence has made global headlines.
Latest ABS Overseas Arrivals figures
Commenting on the the latest ABS Overseas Arrivals, Osmond adds “last year was a year of tax hikes and fee increases on the tourism and transport industries with the backpacker tax and the increase in the holiday tax – the Passenger Movement Charge – to $60. This year must be about the government keeping its hands out of the pockets of the industry so we can reach our full potential as a wealth and jobs generator for the nation.
“(These) excellent figures don’t happen by accident or good fortune. It’s the hard work of industry and tourism authorities to promote Australia as a must-see destination for international visitors at a time when they can choose from anywhere in the world to travel - it’s a cut-throat competition and we cannot afford to take our eye off the ball for a second.”
“While China continues to grab the headlines this year as it is anticipated to overtake New Zealand as our largest single visitor source market, we should not ignore the impressive growth we are experiencing in other Asian markets such as India (11.5%) Singapore (12.1%), Hong Kong (12.6%) Malaysia (15.7%), Japan (22.2%) and South Korea (27.2%).
“We need to make 2017 a year in which government and industry sit down together as part of a high level discussion on what actions we need to implement to make sure our infrastructure from our airports and cruise terminals to our roads and public transport to our accommodation offering and our attractions are ready to meet the massive growth in demand.”
Image: A security operation at the Sydney Opera House.
8th November 2016 - ALMOST A BILLION GLOBAL TOURISTS ON THE MOVE IN THE FIRST NINE MONTHS OF 2016
23rd August 2016 - GLOBAL TOURISM RESILIENT TO TERRORISM AND FURTHER MACROECONOMIC CHALLENGES
16th January 2016 - ASIAN TRAVELLERS SEEK NEW EXPERIENCES
8th December 2015 - THAI GOVERNMENT FEARS TOURISM SLUMP FOLLOWING ISLAMIC STATE TERRORIST WARNING
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…read more
Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…read more
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!