Latest News

Back to Latest News back


Paul Sadler Swimland to mark 10 million swims

Paul Sadler Swimland to mark 10 million swims
May 9, 2014

The Paul Sadler Swimland franchise is set to celebrate the provision of its 10 millionth swimming lesson during the current month.

The 14-site learn-to-swim franchise, which commenced operation in 1972, will celebrate the milestone and thank its loyal customers with the running of a major prize draw that will see one lucky Swimland family take home $10,000 in cash.

14 families will take part in the major prize draw, where one member of each family will have the chance to collect a key that unlocks the treasure chest to the cash prize.

In addition, every swim school will also surprise one lucky family with a year of free swimming lessons that can be enjoyed by each child in the family.

Company founder and leader in aquatic education, Paul Sadler said he never imagined his dream of opening his own swim school would grow into a successful national franchise, which sees almost 30,000 swimmers participate in lessons each week.

“Although the years seem to have flown by quickly, I can pin-point every hurdle and every achievement we’ve had to date. I’m so proud of my team and how far we’ve come since the opening of the first Paul Sadler Swim School in 1972, and I’m excited to celebrate this milestone with them and every Swimland family.

“Paul Sadler Swimland is one of Australia’s most successful and fastest growing swim schools, and we are passionate about teaching Australian children the vital life skill of swimming.”

Sadler explains that effective record-keeping has enabled he and his team to arrive at the milestone, commenting “we know how many kids we’ve had in lessons each year and we know how many kids in that particular year attended a swimming lesson, and that is simply a multiplication by the number of weeks in the year.

“We know they attended our swimming lessons because we know the numbers.”

Sadler has also recently achieved an individual milestone. Earlier this month he was inducted into the Australian Swimming Coaches & Teachers Association’s (ASCTA) hall of fame, joining the likes of Laurie Lawrence.

Sadler adds “it was for outstanding service or outstanding contribution towards the teaching of swimming in Australia, it was a bit of an honour for Swimland.”

Growing up in Ballarat, Sadler had always been a keen swimmer, and, as a trained physical education and special school teacher, it was during his first appointment at Moorabbin West Special School that he established the swim school.

He recalls “they happened to have a heated pool, so in 1972 I conducted probably the first public private partnership (PPP), and I leased the pool from the school after hours and delivered swimming lessons there.”

The franchise has since grown to encompass 14 sites, including one in Canada, and over the years he’s learned just how important it is to recruit the right people.

Sadler adds “there have been periods of really intense growth and periods of dormancy, and there have been mistakes, usually around the selection of people.

“When you’re engaging people you should select the character and train the skill rather than have someone join you who has a skill base but isn’t the right character. There’s a reason why those sayings have been around for many years, they have horsepower.”

Sadler expects franchisees to be involved in the facilitation of swimming lessons, and that they will conduct a series of different classes each day.

He concludes “that's really important because I think you have a far more empathetic approach to being a manager if you are a very skilled teacher.”

For more information go to





Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology


Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues



Intelligenz solutions provide integrated software for Wellness, Spa, Fitness, Leisure Centres, Recreation Activities, Resort and Restaurant Management.

read more

Access / Billing / Finance / Marketing / Technology



Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation



Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…

read more

Attractions / Environment / Safety / Tourism



We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness



At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…

read more

Events / Hospitality / Technology / Ticketing / Venues



Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business