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Partnerships Target Child Drowning

Partnerships Target Child Drowning
September 16, 2009

Following this week's announcement of tragically high numbers of child drownings over the past year, Royal Life Saving Society Australia (RLSSA) has partnered with PoolWerx and Uncle Toby's to target this issue.

PoolWerx are supporting RLSSA's Keep Watch campaign, aimed at families with children under the age of four, while Uncle Toby's are supporting the Royal Life Saving Swim and Survive Drowning Prevention Strategy aimed at children aged five to 15.

Explaining the partnerships RLSSA Chief Executive Rob Bradley stated "given the terrible child drowning statistics this year, we are indebted to two Australian icons working with us to reduce child drowning in Australia.

"We know from our research that children under five face very specific risks around the home, and children over five usually lose their lives to drowning in waterways like rivers and dams. So it makes sense to have two companies, each who have very specific expertise to bring to the table, supporting the campaign to reduce drowning."

PoolWerx Chief Executive John O'Brien added "our commitment to target zero preventable backyard drowning deaths is shared throughout our franchisee network.

"They are in their local communities working with clients to ensure Australian backyard pools are safe, healthy swimming environments. There are no second chances with children near pools and it is our responsibility to ensure we are doing all that we can through our partnership with Royal Life Saving."

Nestle Australia, General Manager Confectionery & Snacks, Andrew McIver said Uncle Tobys were proud to be working together with RLSSA with the goal of preventing child drowning deaths, stating "we believe that together we can save children's lives."

For more information about RLSSA visit



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