Latest News

Back to Latest News back

 

Parkes Elvis Festival recognised of Australia major grey nomad experiences

Parkes Elvis Festival recognised of Australia major grey nomad experiences
October 21, 2019

The Parkes Elvis Festival has been named a finalist in the 2019 Grey Nomad Awards, helping cement the town’s reputation as a top destination for mature age tourists with a penchant for rock’n’roll.

The Festival has been shortlisted in the ‘Best Grey Nomad Festival or Event’ category.

Parkes Elvis Festival is the largest celebration of Elvis' life in the Southern Hemisphere, encompassing more than 200 events across five days. Grey nomads made happy by crooning rebirthed Elvis songs were even cheerier upon learning that 80% of events were free to attend.

The typical Festival visitor is a mature traveller over 50 who stays in a caravan or RV, with one in every three visitors over the age of 65.

Festival Director Cathy Treasure explains “we are beyond thrilled to be nominated for a Grey Nomad Award.

“Parkes Elvis Festival has been a cultural touchstone of regional NSW for over 25 years and this is largely thanks to the unbridled support of travellers over 50.”

The Awards were judged by mature-age tourism professionals, some of whom have experienced the grey nomad lifestyle and attended the Festival personally, adding weight to the Parkes Elvis Festival’s success as a finalist.

The judges congratulated the Parkes Shire Council on catering so well to grey nomad festival goers, saying “we love that the town found a unique way to attract visitors when much of Australia is focussed on seaside holidays. As children of the 50s and 60s, grey nomads love Elvis and we can see why a favoured activity this year was participating in the love-filled Elvis Renewal of Vows ceremony.”

The judges added “festivals like the Parkes Elvis Festival encourage people over 55 to see, learn about and enjoy the many facets of Australia, and therefore make a valuable tourism contribution well beyond what is initially recognised.”

Grey nomads are a huge, still largely untapped segment that represent one of the biggest opportunities in domestic tourism. This age segment possesses 32% of Australia's disposable income and love learning about the country. Importantly, they are fiercely loyal. Once they discover something they like, they will return.

The Awards dinner is being held on the Sunshine Coast on Wednesday 6th November, immediately following The Art of Attraction Tourism summit which will feature guest-speaker Festival director Cathy Treasure. The summit marks the first national event to explore two fast-growing 21st century tourism segments - senior travel and arts tourism.

For more information go to www.parkeselvisfestival.com.au

Related Articles

18th October 2019 - Australian Regional Tourism Convention to address role in national tourism agenda

19th June 2019 - 2019 Regional Events Conference to see industry professionals gather in Dubbo

21st September 2018 - Regional Tourism marketing boards unite on destination strategies

24th August 2018 - NSW sets ambitious regional tourism target

10th May 2018 - ATEC welcomes budget boost for regional tourism

16th March 2018 - Tourism conference win for Parkes

15th April 2016 - Festival Legends headline NSW Regional Events Conference

22nd August 2014 - Artesian spa development aims to attract visitors to outback Queensland

15th August 2014 - Social media toolkit for regional events

6th August 2014 - CIAA research explains Australia’s love of caravanning and camping

4th December 2013 - The Doobie Brothers and Elvis Costello to star in new Queenstown Blues & Roots Festival


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

METRA Australia

METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities.  Our team’s…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

DEBITSUCCESS

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business